As the latest Mintel research reveals, consumers around the world value the psychological benefits of chocolate, and it seems that despite health warnings chocolate is still a securely established ‘treat food’. However, with sales flattening in established markets, chocolate confectionery manufacturers are being forced to face-off against a range of other categories with the same reputation.

Below, we’ve selected notable products innovating to stay ahead of the competition and keep consumers sweet on chocolate:

Marcia Mogelonsky, Director of Insight, Food and Drink, has been with Mintel since 2000. Her expertise is centered on a number of areas in confectionery and snacks. Before joining Mintel, Marcia headed her own consulting company which focused on consumer behavior and product innovation in a wide range of industries.

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