From pizza to pasta, Italian food is certainly one of the most prolific cuisines currently served up all across the globe. It is surprising then that exports in the Italian food industry’s output currently account for a smaller share than either in France or Germany. Tapping into Western Europe’s big consolidated grocery business then is a big opportunity for Italian food manufacturers.

Below, we take a look at the Italian companies who successfully set their sights on abroad and the Italian traits they are celebrating in their launches.

Ophélie Buchet works within the Trends & Innovation team, having started her research career as a business intelligence analyst on the Food & Drink industry. Her role is to provide tailored research and analysis in the fields of product development, market appraisal and competitor evaluation, to a broad range of packaged goods manufacturers and agencies in Europe.

Food Market

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