Mintel in the Media – this week’s highlights

January 10, 2014
17 min read

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past weeks include:

US

Wall Street Journal: FDA seeks stricter rules on antibacterial soaps. Companies sold $5 billion worth of soap, bath and shower products in the U.S. last year, according to market-research firm Mintel Group, whose data also showed that as many as two-thirds of shoppers in this area look for liquid hand soap that is antibacterial.

Wall Street Journal: Marketers track flu outbreaks closely. Sales of over-the-counter cold, flu and allergy remedies such as tablets, syrups and nasal sprays rose 4% last year to $5.8 billion in the U.S., according to estimates from Mintel Group, a market research firm.

Reuters: A sweet Asian fruit tempts the troubled soft drink industry. One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

Reuters: Bank of America ramps up credit card loans. Banks in general are looking to boost their credit card portfolios now – they mailed out 45 percent more credit card offers in November than they did a year earlier, according to Credit Suisse and Mintel Comperemedia data-and some, most notably Wells Fargo & Co are focusing on marketing to existing customers.

New York Times: No resolutions, one campaign and 10-calorie drinks. While consumers typically identify either as regular soda or diet soda drinkers, Mintel, a market research company, wrote in a June report that a key to soda brands rebounding is shifting that mind-set.

New York Times: The quest for a natural sugar substitute. (In 2012, when the market-research firm Mintel asked consumers which ingredients or foods they were trying to avoid, sugar and added sugar topped the list, by a wide margin.)

The New Yorker: Jay Z, Barney’s and the shop and frisk problem. “Shopping has been important, especially to black men, since the birth of the black middle class in the nineteen-twenties,” Tonya Roberts, an analyst with the market-research firm Mintel, told me. “They couldn’t compete on where they lived, because of segregation, or where they worked, but they could take tremendous pride in this.” For younger consumers like Christian and Phillips, she described the empowerment of purchasing power. “It’s like a badge, a sense of entitlement, that ‘I’ve earned it, I’m successful.’ It is aspiration in a lot of ways, but it all ties back to self-image.”

MarketWatch: Did Chipotle eat Red Lobster? “Red Lobster and Olive Garden are really brands that are seen as old-fashioned,” says Julia Gallo-Torres, U.S. food service category manager at research firm Mintel. “They’ve really suffered postrecession.”

Chicago Tribune: A sweet Asian fruit tempts the troubled soft drink industry. One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

Chicago Tribune: Bank of America ramps up credit card loans. Banks in general are looking to boost their credit card portfolios now – they mailed out 45 percent more credit card offers in November than they did a year earlier, according to Credit Suisse and Mintel Comperemedia data-and some, most notably Wells Fargo & Co are focusing on marketing to existing customers.

The Boston Globe: Antibacterial products get FDA safety challenge. More than two-thirds of consumers say they look for liquid soaps making antibacterial claims, and more than one-third look for such labels when purchasing bar soaps, according to a survey this year conducted by Mintel, a global market research firm.

Fox Business: 12 credit card predictions for 2014. But the type of rewards issuers are offering is starting to shift, says Mintel Comperemedia’s Davidson. “There’s been a trend in the last year toward points and away from cash-back,” he says. “Points are more flexible and more economical for the issuer.”

Yahoo! Finance: 12 credit card predictions for 2014. Foreign transaction fees — the 2 percent to 3 percent charged cardholders when making purchases abroad — are becoming increasingly less popular, says Andrew Davidson, senior vice president at Mintel Comperemedia. “We’re getting to the point in travel rewards that you can’t launch a new card with foreign transaction fees these days because it’s not competitive.

Advertising Age: Envelope please, the 2014 flavor of the year is… And lo and behold, new products launched globally with lime flavors jumped from 725 in 2012 to 873 in 2013, which was up from 656 in 2010, according to Firmenich, citing data from market researcher Mintel.

Seattle Times: Starbucks adds to Via instant coffee lineup. Mintel says Via sales dropped to $66.8 million in a 52-week period ending in mid-June 2013, from $67.9 million during a similar period ending in mid-2012.

United Press International: Sustainability, sourcing top restaurant trends. Market research firm Mintel said the impressive growth of the fast casual restaurant segment is fueled by the increasing willingness of consumers to pay more for food they consider to be healthier or of better quality.

MediaPost Marketing Daily: Forecast: beauty marketers mix it up in 2014. It probably won’t be much of a surprise for women who have been clamoring for BB creams, CC creams and now even DD creams, but the beauty brains at Mintel are predicting even more multitasking products in the year ahead.

MediaPost Marketing Daily: It’s Boomer time, how alcohol brands can show them some love. According to Mintel, three-quarters of consumers age 55+ indicate that when it comes to alcoholic beverages, they like to stick with what they know. One in three also indicates they are unfamiliar with the alcoholic brands, flavors, and styles that are available today.

Skin Inc: Mintel looks ahead in beauty, highlights its Mixologiste trend for 2014. Jane Henderson, global president of Mintel’s beauty and personal care division, explains, “Mixologiste is fast becoming the stand-out trend that spans all beauty and personal care categories.

Food Technology: Mintel announces five US foodservice trends for 2014. The U.S. restaurant industry has enjoyed modest growth in the past few years, and Mintel estimates sales of $438 billion in 2013, as well as a 5.9% increase in sales in 2014. Five key trends identified by Julia Gallo-Torres, Category Manager – U.S. Foodservice Reports at Mintel, are set to shape restaurant menus and spur this continued growth.

Happi Magazine: Netflix for nails. According to Mintel, the nail color and care market in the US has grown 72% since 2007, with sales estimated at $2.5 billion at the end of 2012.

Brazil

GQ: It’s cheese bread time. É o que garante a pesquisa anual sobre o consumo da consultoria britânica Mintel: O estudo, que adianta tendências de mercado garante que o país-sede da Copa virá inspiração para o resto do planeta.

Meio & Mensagem: Novos Hábitos de Antigos Consumidores: Com a vinda da aposentadoria, família e lazer tornam-se prioridades. Aproximadamente um em cada três entrevistados com idade acima de 55 anos, em pesquisa feita pela Ipsos para a Mintel, declarou que o maior benefício da aposentadoria é a possibilidade de melhor aproveitar a vida.

Meio & Mensagem: E o sabor favorito do marketing em 2014 é…: eis que novos produtos lançados globalmente com sabores de limão saltaram de 725 em 2012 para 873 em 2013, de acordo com a Firmenich, citando dados de pesquisas de mercado da Mintel.

DCI: Mercado Interno de Cafes Especiais Busca Expansao: A superoferta de café arábica no mercado interno e a consequente redução nos preços desse tipo pode aumentar a demanda nacional para o consumo de cafés especiais, feitos 100% com o grão arábica, segundo avaliação da consultoria inglesa Mintel, obtida pelo DCI.

Mundo do Marketing: Maquiagem funcional e tendencia para 2014: Pesquisa Mintel indica que consumidores estão cada vez mais interessados em produtos que unem propriedades cosméticas e tecnologia. Categorias de beleza também vão se misturar

Cosmetic Innovate: Mintel preve mixologiste como principal tendencia de beleza para 2014: O departamento de Beleza e Cuidados Pessoais da Mintel anunciou a tendência chave que vai impactar os consumidores globais de cosméticos em 2014: Mixologiste. O cruzamento entre beleza e tecnologia, com um limite tênue entre as duas áreas, está se tornando cada vez mais comum.

Cosmetica News: A divisao de Beleza  e Cuidados Pessoais da Mintel preve Mixologiste como principal tendencia de beleza de 2014: O departamento de Beleza e Cuidados Pessoais da Mintel anunciou a tendência chave que vai impactar os consumidores globais de cosméticos em 2014: Mixologiste. O cruzamento entre beleza e tecnologia, com um limite tênue entre as duas áreas, está se tornando cada vez mais comum, com produtos que podem servir, ao mesmo tempo, para a pele, cabelo e também maquiagem

Bem Paraná: Não se fazem sorvetes como antigamente. Ainda bem: Um levantamento realizado pela empresa de pesquisa global Mintel apontou que o mercado de sorvetes no Brasil cresceu em média 33% nos últimos cinco anos e foram consumidos 452 milhões de litros de sorvetes vendidos por sorveterias e indústrias do setor.

MilkNet: Tao Grego quanto ele pode ser _ fora da Grecia: De Julho de 2012 a Julho de 2013, mais de 400 novos iogurtes gregos foram lançados em 12 importantes mercados lácteos – somente nos EUA, foram 220! (Fonte: Mintel).

Supermercado Moderno: Brilho nas Louças Se depender dos brasileiros, as louças vão brilhar como pedras preciosas. De acordo com pesquisa realizada pela Mintel, empresa global de inteligência de mídia , 92% dos 1.230 entrevistados que compram produtos para lavar louça desejam um alto padrão de limpeza e um aspecto de louça brilhante.

UK

Bloomberg: Ikea to Pay Into Worker Pensions in Effort to Keep Staff Sweet: Ikea “is looking long-term, it’s sending out a message saying we’re looking after your long-term wellbeing and we’re thinking about you for the future,” Richard Perks, director of retail research at Mintel in London, said on the phone. “It’s tying people in, in a way.”

Reuters: A sweet Asian fruit tempts the troubled soft drink industry: One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

Reuters: As UK grocers grow local stores, investors see convenient benefits: Market research firm Mintel forecasts Britain’s convenience sector sales will grow 5 percent to 43.3 billion pounds in 2013 and jump to 54.1 billion pounds by 2018.

Reuters: As UK grocers grow local stores, investors see convenient benefits: Market research firm Mintel forecasts Britain’s convenience sector sales will grow 5 percent to 43.3 billion pounds in 2013 and jump to 54.1 billion pounds by 2018.

The Financial Times: Miliband vows to fight betting shop ‘epidemic’: FOBTs have become a cash cow for the UK gambling industry, accounting for about £1.6bn of the industry’s £3bn in-store revenues this year, according to the research group Mintel.

The Times: Why it’s cool to stay in, turn on and pop out: Mintel estimated an increase in popcorn sales of over 10 per cent between 2009 and 2011, and that the UK market is now worth £53 million.

The Sunday Times: Marks & Swagger man: The market research group Mintel believes the men’s market will rise by a further 11% between 2012 and 2017.

The Daily Telegraph: Ikea rewards thousands of staff with pension bonus: Richard Perks, director of retail research at Mintel, said Ikea was “sending a message” to its workforce. “They’re saying ‘We’re looking after your long-term wellbeing and we’re thinking about you for the future’. It’s tying people in, in a way.”

The Daily Telegraph: The grooming boom: how high-maintenance grooming became the norm: Last year alone we spent a record £1.3 billion on beauty in Britain, according to the market analysts Mintel. So much for us all cutting back because of austerity.

The Daily Telegraph: Britain now a nation of coffee drinkers as tea sales plunge: Mintel, the market research specialist, added that coffee sales in high street stores hit the £1 billion mark in 2013, more than twice the level of tea bags, £480 million.

The Sunday Telegraph: Now you see me, now you don’t?: Last year alone we spent a record £1.3 billion on beauty in Britain, according to the market analysts Mintel.

The Guardian: It’s all about the boy, as London bids to be capital of menswear. Menswear in the UK is also increasingly worthy of attention in a business sense. Market research company Mintel estimates that the sector is worth £10.4bn, and has grown by 12% over the past five years.

The Independent: 2013 the year in review: It was a year of many flavours. But were they gourmet burgers or horse meat?: We might all have laughed when Vita Coco launched its coconut water in UK shops in 2010 after investments by Madonna and Demi Moore. This year coconut water was the official “hydration partner” of the London Marathon and market researchers Mintel predicted that Vita Coco, with 91 per cent of the market, will be worth £100m by 2014. Not so funny now.

BBC: Christmas kitchen gadgets bring joy to the home cook: Market researcher Mintel, based in London, suggests TV programmes such as MasterChef and The Great British Bake Off have helped rising enthusiasm for home cooking and interest in food preparation appliances.

BBC News: BBC News: Richard Perks, director of retail research at Mintel, on Christmas Retailing.

BBC News: Broadcast. Richard Perks, director of retail research at Mintel, on Christmas Retailing.

BBC London: Vanessa Feltz Show. Richard Perks, Director of Retail Research at Mintel, on Christmas Retailing.

Sky News: Jeff Randall Live: Interview with Richard Perks, Director of Retail Research at Mintel on House of Fraser.

The Independent: The rise of goo-goo gadgets: Hey baby, nice wheels!: According to Mintel, 84 per cent of British parents purchase a new pram. In the US, the luxury-baby category is projected to grow to $10.6bn (£6.44bn) next year.

Yahoo! News UK & Ireland: A sweet Asian fruit tempts the troubled soft drink industry: One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

Yahoo! News UK & Ireland: As UK grocers grow local stores, investors see convenient benefits: Market research firm Mintel forecasts Britain’s convenience sector sales will grow 5 percent to 43.3 billion pounds in 2013 and jump to 54.1 billion pounds by 2018.

Marketing Week: Pernod Ricard digital advertising pours into travel retail: Jonny Forsyth, global drinks analyst at Mintel, says Pernod Ricard’s move reflects a wider shift of drinks makers looking to drive more engagement from travel retail as consumers opt to drink less but better quality.

London Loves Business: Miliband to crack down on £46bn a year gambling “epidemic”: FOBTs are able to take up to £300 a minute from punters, and account for about £1.6bn of the gambling industry’s £3bn in-store revenues this year, according to the research group Mintel.

The Marketer: Dutch courage: The news follows a period of high-octane marketing activity to offset a turbulent time for the sector. A swift pint after work may no longer be seen as a national pastime in the UK, where the adult drinking population has dropped from 88 per cent to 82 per cent in the past five years alone, according to analyst Mintel.

The Grocer: Nappy sales plummet despite baby boom: “They may consider washable nappies more environmentally friendly or better for their babies” said a Mintel report published earlier this year.

Metro: The real Minority Report: How shops buy into our brains:  And as the busiest time of year for retailers – British shoppers are expected to spend around £40.6billion in December, according to market research firm Mintel – they’re pulling out all the stops to make sure we leave with everything but our hard-earned cash.

Metro: Most wonderful time of year to find a loved-one: With 5 million Britons signed up to one of the many dating sites on offer, the industry has become so mainstream that subscription fees are now included in the hypothetical basket of goods used to calculate inflation, claims research company Mintel.

The Daily Mail: The Boxing Day sales? They begin online at noon today: Shoppers expected to make 117million website visits on Christmas Day to take advantage of discounts. Alex Beckett, senior analyst at Mintel which carried out the research, said: ‘Stocks have benefited from an increase in variety of formats such as jelly and liquid as well as a robust interest in cooking from scratch.’

The Daily Mail: More men bleaching their hair than ever – and it’s thanks to stars like Ryan Gosling and I’m A Celebrity winner Kian Egan: Mintel said they were seeing big rises among younger men using hair colours at home, partly to save money on expensive dyes in salons.

The Daily Mail: A record two in three women have dieted in past year, while 44% of men were among the 29 million Britons trying to slim: And the percentage of men who attempted to cut down the size of their paunch rose from 42 to 44 per cent in 2013, according to an annual survey by retail analyst Mintel.

Sunday Express: Green deal pairs SaVse and boots in new tie-up: Analyst Mintel reported  last year that more than a  third of UK consumers  admitted struggling to meet  their five-a-day target with  14 per cent preferring to  eat fruit and veg in  smoothies or soups.

The Sun: The Bleach Boys: According to market research firm Mintel, nearly 1 in 5 UK men now dye their hair, compare to just 14% in 2012.

EMEA

Forbes (Poland): Polak podbija rynek płatności w Europie: Według prognoz firmy badawczej Mintel do 2018 r. wartość europejskiego rynku e-handlu ma się podwoić do 323 mld euro.

Inwestycje (Poland): Do Polski dotarła moda na zwierzęce social media?: Aż 16 proc. Amerykanów jest przekonanych o tym, że social media dedykowane zwierzętom i ich właścicielom mogą zacieśnić więzi pomiędzy nimi – podaje firma badawcza Mintel research (Americans are convinced that social media dedicated to animals and their owners can strengthen the bond between them – gives the research firm Mintel research).

ANSA (Italy): Nascono i cosmetici ibridi tuttofare per pelle e capelli: Lo sancisce una ricerca sui nuovi trend per l’anno 2014 condotta da Mintel, società inglese specializzata in ricerche di mercato a livello mondiale, che battezza il prossimo anno l’epoca della ‘mixologia’ in ambito beauty (2014 Beauty Trends).

Yahoo! Maktoob News (United Arab Emirates): A sweet Asian fruit tempts the troubled soft drink industry: One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

Yahoo! News (South Africa) : A sweet Asian fruit tempts the troubled soft drink industry: One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

Saudi Gazette (Saudi Gazette): A season for small stores in Britain: Market research firm Mintel forecasts Britain’s convenience sector sales will grow 5 percent to 43.3 billion pounds in 2013 and jump to 54.1 billion pounds by 2018. Since the economic downturn, careful consumers now prefer to buy little and often and do so in the shop around the corner rather than out of town superstores, to save on the rising cost of petrol.

Beautesse (Austria): Megatrend Mixologiste: Das Konsumverhalten der Kosmetikverwender weltweit wird sich dramatisch ändern. Davon sind die die britischen Meinungsforscher von Mintel fest überzeugt. Mixologiste gilt daher als Megatrend 2014 – aber was bedeutet das?

APAC

Reuters (Australia): A sweet Asian fruit tempts the troubled soft drink industry: One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

Yahoo! News (India): A sweet Asian fruit tempts the troubled soft drink industry: One gram of the fruit extract replaces eight teaspoons of sugar, allowing consumers to significantly reduce their calorie intake, according to Laura Jones, a global food science analyst at Mintel, a food and drink research firm.

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