Instant answers to complex questions
We are thrilled to officially announce the launch of Mintel Leap, our new AI solution that is set to fundamentally change how businesses conduct research. A closed-loop platform built exclusively on Mintel’s proprietary research and human analysis, there are no hallucinations. With speed, quality and accuracy, Mintel Leap delivers research and recommendations on people, products and categories vital for businesses looking to inform their innovation or marketing strategies.
Most people know Mintel because of our unique data combinations and expert-led analysis. For those who don’t know Mintel, there are a few things that make us special and unique in the world of research and market intelligence:
- We have the world’s largest consumer packaged goods product innovation database (try saying that quickly three times) and the world’s largest associated ingredient database.
- We have decades of continuous, global research detailing every aspect of consumers’ lives, cultural and behavioural trend analysis, competitor analysis and market data.
- This combination gives our clients a genuinely unique, evidence-based view of the world.
- If that wasn’t enough, our process puts human expertise at the forefront. It’s the continuous and extensive analysis of this combination of data sources that makes Mintel Leap so compelling.
Mintel Leap is an unparalleled, high-quality platform from which the enormous power of generative AI instantly extracts the answers to our clients’ questions.
Why Leap?
It’s about moving quickly and decisively in a positive direction. That’s precisely what Mintel Leap enables our clients to do – with confidence. Feedback from clients has been incredible. We’re aware that other generative AI tools are coming to market in the near term, but what’s cutting through is the succinctness of the answers, the credibility of the data and the vast amount of time Mintel Leap saves.
The depth and breadth of our category, consumer, product and market coverage is so vast that it’s even surprising long-standing clients, making it easy for them to go beyond the obvious and get outside their category or market. As one client reflected, “This is a strategist’s best friend.” It’s like having an additional team member to bounce ideas off of and pose questions you haven’t yet thought of.
See for yourself
You don’t need to take our word for it. Book a demo, ask a question and see for yourself. We promise it will be time well spent. If you’re a Mintel subscriber, speak to your Account Manager. If you’re not a subscriber, but curious to learn more (who wouldn’t be?), we can’t wait to hear from you.
