Who is it for?

If you need to know the drinks industry, you need to know Mintel.

Our beverage market clients need trusted data, rigorous research and robust analysis across one of the most complex and nuanced of all consumer sectors.

You want to know about the dynamics of the drink industry:market size, segmentation and shares; to be plugged in to new trends in consumption, to keep abreast of innovation in products, promotion and design.

You need to understand the drinks consumer, in and out of the home – who they are, their preferences, how they are changing. And why.

How do we fit?

At Mintel, we know the drink industry from the bottom up. We work with some of the world’s leading drinks manufacturers and retailers to build better brands.

Our international team of drinks industry experts know the data; its ingredients, its innovations, its changing trends. Which glasses are half full, and which are half empty.

Our researchers and analysts work together to distil data, market knowledge and patterns of changing consumer behaviour into actionable insights that can steer your strategic thinking and give your own innovations a solid evidence base. Drinks research you can rely on.

Category coverage

  • Alcoholic beverages market

  • Carbonated soft drinks market

  • Dairy market

  • Hot beverages market

  • Juice drinks market

  • Ready To Drink (RTD) market

  • Sports and energy drinks market

  • Water industry


  • Consumer research

  • Global new product launches

  • Drink market sales data

  • Drinks market Market size

  • Drinks market Market forecast

  • Drinks market Market share

  • Formulation

  • Claims

  • Ingredients

  • Packaging concepts

  • Menu tracking

  • On trade & off trade


EMEA drink products Germany-blog
Innovative drinks launched in Germany in 2017

by Julia Buech on Drink

From cold brewed popcorn tea to quinoa juice, Germany’s beverage market has seen a wealth of product innovation over the course of 2017. Using Mintel Global New Products Database (GNPD), our team of expert analysts …

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