Who is it for?

Mintel’s clients from the Financial services market know success is not just a numbers game. That’s why they turn to us.

You need robust data to underpin your decision making:category sizes, segmentation, forecasts, shares and communication strategies.

You want to know what’s coming next in a financial market that’s all about the future. Who are the innovators? What are they launching? Who’s cashing in? How are they communicating?

And you need to understand the financial services consumer. Their needs, their habits, their hopes and fears. How they are changing. What’s driving that change. And what it all means – for them and for you.

How do we fit?

Mintel’s financial services advice is truly independent. Seven out of ten of the world’s largest banks use Mintel reports for product development, market analysis and strategy.

Our research and analysis teams know the figures and the facts. The innovations and the coming trends. Consumer choices and the forces that shape them.

At Mintel, we use that knowledge to formulate creative, actionable insights you can use straight away to improve your strategy, planning and products,. And your bottom line.

Category coverage

  • Current and savings accounts market

  • Pensions market

  • Insurance market

  • Financial advice market

  • Personal loans market

  • Mortgages market

  • Investments market

  • Property market

  • Credit cards market

  • Business banking market

Specifics

  • Consumer research

  • Market size

  • Market segmentation

  • Brand communication

  • Brand preference

  • Population and demographics

  • Market share

  • Market forecast

  • Brand research

  • Channel distribution

Services

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Banks celebrate diversity when marketing to the LGBT community

by Lily Harder on Finance

Marketing to the LGBT community is just a small part of the larger initiative to celebrate all diversity, whether referencing sexual orientation, race or gender. This initiative towards more diverse marketing is starting to become …

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