Who is it for?

Mintel’s clients from the Financial services market know success is not just a numbers game. That’s why they turn to us.

You need robust data to underpin your decision making:category sizes, segmentation, forecasts, shares and communication strategies.

You want to know what’s coming next in a financial market that’s all about the future. Who are the innovators? What are they launching? Who’s cashing in? How are they communicating?

And you need to understand the financial services consumer. Their needs, their habits, their hopes and fears. How they are changing. What’s driving that change. And what it all means – for them and for you.

How do we fit?

Mintel’s financial services advice is truly independent. Seven out of ten of the world’s largest banks use Mintel reports for product development, market analysis and strategy.

Our research and analysis teams know the figures and the facts. The innovations and the coming trends. Consumer choices and the forces that shape them.

At Mintel, we use that knowledge to formulate creative, actionable insights you can use straight away to improve your strategy, planning and products,. And your bottom line.

Category coverage

  • Current and savings accounts market

  • Pensions market

  • Insurance market

  • Financial advice market

  • Personal loans market

  • Mortgages market

  • Investments market

  • Property market

  • Credit cards market

  • Business banking market

Specifics

  • Consumer research

  • Market size

  • Market segmentation

  • Brand communication

  • Brand preference

  • Population and demographics

  • Market share

  • Market forecast

  • Brand research

  • Channel distribution

Services

Cards (1)
Six ways Mintel expects to see cash back credit card innovation develop in the coming year

by Andrew Davidson on Finance

In the credit card industry, product innovation tends to come in waves. We are currently in the midst of a wave of innovation in the cash back segment and competition is more intense than ever …

Read more