1๋ถ„ ๋ฏธ๋งŒ

COVID-19 outbreak resulting in changes in consumer behavior

The brand needs Mintel’s expert advice on what consumers want and the reasons behind it. More than any other time

Please watch this video to find out how we can help you.

Mintel
๋ฏผํ…”์˜ ๋” ๋งŽ์€ ์ •๋ณด
  • Mintel Homepage
    Mintel Store
    ์ตœ์‹  ๋ฐ์ดํ„ฐ, ํ˜์‹ , ํŠธ๋ Œ๋“œ, ์ „๋žต์ ์ธ ๊ถŒ์žฅ ์‚ฌํ•ญ์„ ์ œ๊ณตํ•˜๋Š” ๋ฏผํ…”์˜ ๋…์ ์ ์ธ ์‹œ์žฅ ๋ฆฌํฌํŠธ๋ฅผ ํ†ตํ•ด ์Šค๋งˆํŠธํ•˜๊ณ  ๋น ๋ฅด๊ฒŒ ์ธ์‚ฌ์ดํŠธ๋ฅผ ์–ป์–ด๋ณด์„ธ์š”....
    ๋ฆฌํฌํŠธ ๋ณด๊ธฐ
  • 2025 ๊ธ€๋กœ๋ฒŒ ์†Œ๋น„ํŠธ๋ Œ๋“œ
    2025 ๊ธ€๋กœ๋ฒŒ ์†Œ๋น„ ํŠธ๋ Œ๋“œ
    ๊ธ€๋กœ๋ฒŒ ์†Œ๋น„์ž ํ–‰๋™์˜ ์ƒˆ๋กœ์šด ํŠธ๋ Œ๋“œ์™€ ๋‹ค์Œ ํŠธ๋ Œ๋“œ๋ฅผ ์ดํ•ดํ•˜๊ณ  ๋งˆ์ผ€ํŒ… ๋ฐ ํ˜์‹  ์ „๋žต์— ๋ฏธ์น˜๋Š” ์˜ํ–ฅ์„ ํŒŒ์•…ํ•˜์„ธ์š”....
    ์ง€๊ธˆ ๋‹ค์šด๋กœ๋“œ
Mintel Spotlight ๊ตฌ๋…ํ•˜๊ธฐ
์—ฐ๊ด€ ์•„ํ‹ฐํด
2025๋…„ 6์›” 27์ผ
Mintel
Article
์ง€๊ธˆ ์šฐ๋ฆฌ๋Š” ๋ณ€๋™์„ฑ๊ณผ ๊ธ‰๋ณ€ํ•˜๋Š” ํ™˜๊ฒฝ์ด ์ผ์ƒํ™”๋œ ๋น„์ฆˆ๋‹ˆ์Šค ์‹œ๋Œ€์— ์‚ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์‹œ์žฅ์€ ๋” ๋น ๋ฅด๊ฒŒ ์›€์ง์ด๊ณ , ์ง€์ •ํ•™์  ์ด์Šˆ๋Š” ๋” ๊นŠ๊ฒŒ ์˜ํ–ฅ์„ ๋ฏธ์น˜๋ฉฐ, ์†Œ๋น„์ž ํŠธ๋ Œ๋“œ๋Š” ์ˆœ์‹๊ฐ„์— ์ฃผ๋ฅ˜๋กœ ์ž๋ฆฌ…
2025๋…„ 2์›” 17์ผ
๋ฏผํ…” ์ปจ์„คํŒ…์—์„œ๋Š” ๋ฏธ๋ž˜์˜ ์†Œ๋น„์ž๋ฅผ ์˜ˆ์ธกํ•ด ๋‹ฌ๋ผ๋Š” ์š”์ฒญ์„ ์ž์ฃผ ๋ฐ›๋Š”๋ฐ์š”. ๋Œ€๋ถ€๋ถ„์˜ ๋ธŒ๋žœ๋“œ๋Š”, ํ–ฅํ›„ 24๊ฐœ์›”๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ํ–ฅํ›„ 10๋…„ ๋™์•ˆ ๋ฏธ์‹œ์  ํŠธ๋ Œ๋“œ์™€ ๊ฑฐ์‹œ์  ํŠธ๋ Œ๋“œ๊ฐ€ ๋ธŒ๋žœ๋“œ์˜ ํ˜์‹ , ๋ฉ”์‹œ์ง€…
2025๋…„ 1์›” 23์ผ
Mintel
Article
๋ฏผํ…” ๊ธ€๋กœ๋ฒŒ ์‹ ์ œํ’ˆ ๋ฐ์ดํ„ฐ๋ฒ ์ด์Šค(GNPD)์— ๋”ฐ๋ฅด๋ฉด, ํ˜์‹ ์€ ๊ทผ 30๋…„ ๋งŒ์— ์ตœ์ € ์ˆ˜์ค€์ž…๋‹ˆ๋‹ค*. 2024๋…„** ํ˜„์žฌ, ์ „ ์„ธ๊ณ„ ์†Œ๋น„์žฌ ์ถœ์‹œ์˜ 3๋ถ„์˜ 1(35%)๋งŒ์ด ์‹ ์ œํ’ˆ์ด๊ณ , 3๋ถ„์˜ 2(65%)๋Š” ๊ธฐ์กด ์ œํ’ˆ์ด๋‚˜…

์ตœ์‹  ์‹œ์žฅ ์ •๋ณด ๋‹ค์šด๋กœ๋“œ