What is it?



 


Robust consumer data

Our global survey provides data across markets which allows you to self-track behaviour and attitudes over time.

Bi-annual survey of 35,000 people

Coverage across Food & Drink, Beauty & Personal Care and key themes that drive consumer behaviour more holistically.

Covers 85% of worldwide GDP

Interactive databooks help you explore responses in granular detail and identify differences and similarities between key demographics.

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YOUR DATA, OUR RESPONSIBILITY

Here at Mintel, we understand the importance of having confidence in how your data is handled, which is why we only ask for your data in order to:

  • Provide you with relevant, and beneficial, communications
  • Give you the opportunity to engage with our sales team
  • Ensure the effectiveness of our promotional campaigns
  • Better understand how people interact with our website

You have the right to object to this processing or to change the communications we send you at any time.
To Read more about Mintel’s Data processing guidelines, click here: Mintel’s Privacy Policy & Mintel’s Cookie Policy.

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Why do we collect this?
Because knowing who you are allows us to personalise our communications and assess our campaigns.
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Why do we collect this?
Because knowing who you are allows us to personalise our communications and assess our campaigns.
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Why do we collect this?
Because knowing your company, whether you’re an existing client or new, keeps our communications relevant.
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Why do we collect this?
Because knowing what you do helps us tailor the ways in which we can help.
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Why do we collect this?
Because we want to send you a permanent link to the report… and if you agree, we’d love to stay in touch.
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Why do we collect this?
Because sometimes it’s better to talk and we’d like to truly understand your requirements.
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Why do we collect this?
Because knowing your industry allows us to gauge interest and keep all our offerings relevant.
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Why do we collect this?
Because knowing where you’re based helps us assess our campaigns and, if needed, allows you to speak with a local representative.
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Mintel Global Consumer is built on a bi-annual survey of 35,000 people across 35 markets to help you better understand your own consumers and identify the markets you can target next.

Joined-up intelligence for a connected world

Customers can come from anywhere – brought to you by the reach of the internet, advances in technology and the lifting of barriers to new market entry.
This means they can also be influenced from anywhere too.
We live in a world where connections count, and Mintel Global Consumer is here to help you make the ones that matter most.

3 ways it will help your business grow

1. Break into new markets by understanding what local consumers want and why
2. Grow in your current market by identifying which global trends you can apply locally
3. Create segmentation strategies by understanding distinctions between key target groups

Coverage

APAC

Australia
China
Hong Kong (China)
India
Indonesia
Japan
Malaysia
New Zealand
Philippines
Singapore
South Korea
Thailand
Vietnam

AMERICAS

Brazil
Canada
Chile
Colombia
Mexico
Peru
USA

EMEA

Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Nigeria
Norway
Poland
Spain
Saudi Arabia
South Africa
Sweden
UK