American Consumer 2024

What Is On The Minds Of American Consumers?

Curious about what’s on the minds of American consumers in 2023?

In a world where consumers are increasingly savvy and value-conscious, brands face new challenges and opportunities. Mintel reveals how American consumer trends in food, beauty, personal care, and lifestyle are shaped by a delicate balance between health and indulgence, driven by technological advancements. Despite market challenges, there are ample opportunities for brands to innovate and cater to evolving consumer needs while maintaining affordability and adding value in creative ways.

Download this report to:

  • Learn how recent economic downturns, including increasing prices of food and gas, continue to affect consumer sentiment, particularly among younger and multicultural demographics.
  • Discover consumers’ primary focus on improving physical, financial, and mental health, and how it influences their purchasing decisions.
  • Explore consumers’ readiness to move past crisis fatigue and their expectations for brands to play a role in recovering from the world’s recent turmoil and looking to the future.

Gain deeper insights into these critical consumer trends today. Alternatively, feel free to reach out to us to discuss how you can effectively navigate these evolving dynamics and tailor your strategies to meet consumer demands.

American Consumer 2024 Content