NFRA Executive Conference

  • Americas
  • Food and Drink
April 9th, 2024
8:10 AM - 9:00 AM, Tempe, AZ time
Tempe, United States

Click the register button above to receive the slides from this event!

Lynn Dornblaser, Director of Innovation & Insights – presented “Products that are Winning with Consumers” on April 9, 2024.

This presentation looks at new product activity in refrigerated and frozen foods, and couples that with consumer attitudes and behaviors using unique Mintel data capturing consumer purchase intent. We look at the categories that are growing (and declining) in terms of product introductions, identify key innovative products that link to important consumer trends, look at individual product claims, and dive into what consumers think about specific types of new products. You’ll leave the presentation armed with a better understanding of what consumers want from refrigerated and frozen foods, and how the industry is answering those needs.

Meet the Presenter
Lynn Dornblaser
Director of Innovation and Insights
Ms. Lynn Dornblaser brings more than 35 years of product trend knowledge to her work at Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. Prior to joining Mintel, Ms. Dornblaser covered new product trends at several trade magazine publishing companies, as editor and editorial director of publication New Product News. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Ms. Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums. Ms. Dornblaser holds a BS in Journalism from the University of Illinois and has also contributed to a textbook on new product development. She can usually be found in the aisles of a supermarket somewhere in the world.

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