Mintel Consulting | Global Consumer Trends 2022

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Want to know what the 2022 Global Consumer Trends mean for your business? Speak to one of our Consultants.

Mintel Consulting works with clients to help them understand the potential commercial impact of consumer and market trends. Let us help you turn insight into action.

We’re a team of curious, creative and commercially-minded thinkers. Every consulting project draws on Mintel’s world class data, insights and experience to provide tailored answers and recommendations for your business.

Critical to our process is learning from the past, tracking what’s happening now and understanding what’s coming next. We promise to deliver ideas that are grounded in fact and high-quality data, giving you opportunities that are defined by industry experts, big enough to invest in, have long-term growth potential and will generate organisational buy-in and excitement.

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Consumer

It’s people who determine your business’s success. But how much do you know about the customers who hold your future in their hands? How can you influence their behavior?

Brand

Is any element of your business more important than your brand – the public face of your products and services that determines consumer reaction and favorability towards them?

Innovation

Innovating is easy. Innovating successfully is not. Successful innovation is new product that sells; new directions people rush to follow. That takes time, expertise, collaboration.

Strategy

No business can afford to stand still. If you’re not moving forwards, you can be sure others will be moving past. But where do you go to next?