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Ruder Finn Asia

Elan Shou - Ruder Finn Asia Executive Vice President

Advertising and Marketing

“It is important we understand data and leverage data to deliver meaningful work that help client to achieve their communications goals as well as business results. For instance, COVID19 as well as the US China trade world have both changed the consumer behaviors significantly in the past 12 months thus we need solid data and market insights to understand how and how to work with these changes. Mintel’s quality data, insights and analysis could definitely help us to connect dots in a real and fast changing business context. And finally, I would like to congratulate Mintel for its successful business operation in APAC region for 20 years! We are very happy to have great partner like Mintel. We look forward to continuing to work with Mintel in the future.”

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