From: January 30, 2020
To: January 30, 2020

Mintel Consumer Trends 2030

Wondering what will drive consumer’s behaviour in the next 10 years? Simply join Big Conversation Manchester and wonder no more.

We are taking a bold approach with predictions that incorporate seven key factors that will determine purchase decisions in the years to come.

Our external environments are constantly changing and impacting on the decisions we make and the way we relate to the world around us: from recycling to buying local produce, transparency of ingredients and grassroots movements for change.

The continual development of technology in all walks of life has had a profound impact on what consumers expect, how they interact with brands and one another, and how they behave day-to-day. Communication and connectivity will continue to impact on consumer motivations, with negative and positive associations emerging.

Understanding who we are and how we fit into the world has changed the way we interact with brands, organisations, and governments, and consumer expectations and demand for freedom to express themselves safely has never been more prominent.

Value is no longer just about the tangible cost of a product or service – consumers are more demanding and investigative than ever before, and motivations to make a purchase cover everything from convenience to quality, but also the emotional investment that is being made as part of any transaction.

Consumers are seeking products and services that offer convenience, naturalness and enhance their physical and emotional health. From nutritional to psychological benefits, holistic wellbeing is providing opportunities across every market.

When it comes to understanding the motivations behind consumer behaviour, the power of the individual cannot be ignored – and each individual is made up of unique experiences and expectations. As the world around us continues to change, what it means to be an individual is changing and this impacts on what makes up the communities in which we live, work, and interact with others.

The demand for something unique drives consumer behaviour across multiple markets, and as financial and geo-political uncertainty continues to grow, the power not just of adventure, but also of playfulness and nostalgia, will significantly alter the face of traditional consumer/brand relationships.


Please speak to your Account Manager for more information and registration.