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Impact of Rising Inflation on the Holiday Market

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To help travel companies grow, Mintel publishes around 20 UK travel reports a year that focus on the holiday behaviour of Brits in both the UK and abroad.

We cover a wide range of themes such as hotels, cruises, airlines, the holiday planning and booking process and sustainability in travel. Our latest Report COVID-19 and Travel: Emerging from the Pandemic analyses the biggest challenge brands are currently facing; the rising cost of living.

Despite economic challenges, the holiday market benefited from strong pent-up demand for travel when restrictions were lifted in early 2022. However, the impact of soaring inflation has started to impact people’s appetite to book holidays.

In this thought piece we look at how value will help consumers think about and prioritise the different benefits they gain from the services they pay.

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