Mintel Indian Consumer

Welcome to the future of consumer intelligence in India.

Mintel Reports Screen Shot

Mintel in India

India is an incredible country that presents many challenges and great opportunities. That's why we have created Mintel Indian Consumer, an interactive research tool bursting at the seams with unique data and local expertise, unlocking everything you need to know about today's Indian consumer.

Consumers in India

We tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition. We’re speaking to Consumers in Metro and Tier 1 to 3 cities across the 4 main regions and in 6 local languages.

How Mintel Indian Consumer
will help your business


Segment consumers across India according to their regional and demographic differences so you can target them more effectively.


Analyse the latest trends and innovations and see how they fit on local level to identify whitespace opportunities for your next big idea.


See action-orientated summaries to understand an area quickly or interrogate the data to get an in-depth understanding of your market.


summarising the key findings
of the report.

Executive Summary

with key challenges and opportunities.

Consumer Insights

into what Indian consumers want.

Please Note: This is a sample report. All of the figures, graphs and tables have been redacted.

Key Trends

and how they’re playing out both locally and globally in India.

Market Application

to see where the opportunities lie and who’s doing what.

Interactive Data Books

for a ‘hands-on’ data experience.

We examine every aspect of today’s Indian Consumer

— 2020 TITLES —


  • On-The-Go
  • Over-The-Top (OTT) Entertainment

  • Food & Drink
  • Attitudes To Snacking
  • Attitudes to Hydration
  • Plant Based Protein
  • Salt & Sugar Reduction
  • Salty Snacks

  • Beauty, Personal Care & Household
  • Air Care
  • Hair Colour
  • Hair Oil
  • Impact of Sustainability in Beauty
  • Online Beauty Trends

  • Lifestyle Of Women
  • India Lifestyles
  • Digital Trends

  • Food & Drink
  • Beer
  • Biscuits & Cookies
  • Breakfast
  • Cakes and Breads
  • Spirits

  • Beauty, Personal Care & Household
  • Anti-ageing
  • Colour Cosmetics - Eyes
  • Colour Cosmetics - Face & Lips
  • Vitamins & Supplements
  • Whitening & Lightening Trends in Facial Skincare

  • Managing Stress
  • Financial Outlook
  • Healthy Lifestyles

  • Food & Drink
  • Dairy Drinks
  • Energy & Malt Drinks
  • Flavours
  • Ice Cream
  • Yogurt

  • Beauty, Personal Care & Household
  • Bodycare
  • Fabric Care
  • Home Remedies
  • Men's Grooming
  • Skin Protection & Suncare

  • Fitness Trends
  • Premiumisation

  • Food & Drink
  • Cheese & Paneer
  • Food Packaging Trends
  • Juices
  • Noodles & Pasta
  • Salty Snacks

  • Beauty, Personal Care & Household
  • Mindful Beauty Trends
  • Nutraceuticals
  • Salon Services
  • Shampoo & Conditioners
  • Soap & Bath Products
  • — 2019 TITLES —


  • Eating/Dining Out
  • Make Up Routines
  • Grocery Shopping

  • Food & Drink
  • Edible Oils
  • Chocolate & Confectionery
  • Flavoured Water & Sports/Energy Drinks
  • Ice Cream
  • Sugar & Gum Confectionery

  • Beauty, Personal Care & Household
  • Shampoo & Conditioner
  • Hair Colourants
  • Facial Skincare
  • Men's Grooming Behaviour
  • Deodorants & Fragrances

  • Digital Trends
  • Lifestyle Of Mums
  • Financial Services

  • Food & Drink
  • Juice
  • Milk & Flavoured Milk/li>
  • Yogurt & Yogurt Drinks
  • Carbonated Soft Drinks
  • Ready Meals

  • Beauty, Personal Care & Household
  • Colour Cosmetics
  • BPC Ingredients
  • OTC
  • Vitamin, Mineral, Supplements
  • Feminine Care
  • Mintel Indian Consumer
    Request more information

    Access Mintel Indian Consumer where we’re analysing the trends and the innovations, the behaviours and the influencers of consumers across India.

    Our local expert analysts are then examining the primary research and consumer data and translating it into what it means for you.

      Find out what Indian consumers want, what they need and what influences their purchasing decisions.

      Understand the Indian market and see how it fits into wider trends on a local and global level.

      Take advantage of the gaps and opportunities that exist today, tomorrow and beyond.

    * all fields are required
    Thank you for your interest. A member from Mintel will be in contact with you soon.

    Here at Mintel, we understand the importance of having confidence in how your data is handled, which is why we only ask for your data in order to:

    • Provide you with relevant, and beneficial, communications
    • Give you the opportunity to engage with our sales team
    • Ensure the effectiveness of our promotional campaigns
    • Better understand how people interact with our website

    You have the right to object to this processing or to change the communications we send you at any time.
    To Read more about Mintel’s Data processing guidelines, click here: Mintel’s Privacy Policy & Mintel’s Cookie Policy.

    Why do we collect this?
    Because knowing who you are allows us to personalise our communications and assess our campaigns.
    Why do we collect this?
    Because knowing who you are allows us to personalise our communications and assess our campaigns.
    Why do we collect this?
    Because knowing your company, whether you’re an existing client or new, keeps our communications relevant.
    Why do we collect this?
    Because knowing what you do helps us tailor the ways in which we can help.
    Why do we collect this?
    Because we want to send you a permanent link to the report… and if you agree, we’d love to stay in touch.
    Why do we collect this?
    Because sometimes it’s better to talk and we’d like to truly understand your requirements.
    Why do we collect this?
    Because knowing your industry allows us to gauge interest and keep all our offerings relevant.
    Why do we collect this?
    Because knowing where you’re based helps us assess our campaigns and, if needed, allows you to speak with a local representative.
    Bursting with fresh perspectives, key trends and ground-breaking insight, our newsletter provides Mintel expertise straight to your inbox.
    Free reports, essential industry information, offers/sales opportunities and invites to exclusive events, click here to receive even more Mintel know-how.