2021 Thai Webinar: Consumer Attitudes Towards Functional Food and Beauty Ingredients

Tuesday, 1 June 2021 | 2-3 pm ICT

Functional ingredients are known to scientifically deliver benefits and become tangible proof of efficacy for skincare and deliver added-health benefits in food products. However, when it comes to beauty, the awareness surrounding functional ingredients is relatively low in Thailand. While for functional food and drink products, consumers are seeking products that are backed by science to drive growth and support new wellness priorities. 

Moreover, the prevalent COVID-19 situation in Thailand has caused economic distress among consumers: from limiting their spending on discretionary products to increasingly looking for products that deliver ‘value’ before making a purchase.

In this webinar, Mintel expert analysts will spotlight the potential and opportunities for functional ingredients in the beauty and food and drink space and how brands can deliver tangible benefits that consumers desire.

Register now to find out:

• Food and Drink – the current positioning of functional ingredients, who are the core users and where the opportunities lie?
• Beauty and Personal Care – what brands can do to unlock the potential of functional ingredient in skincare to drive usage and market growth.
• Accelerating the adoption of premium products – who are the key demographics and where should brands be focusing on?

Join us as our expert analysts discuss the potential and opportunities for functional ingredients in the beauty, food, and drink spaces and how brands can deliver tangible benefits for Thai consumers.

Register now: https://bit.ly/34msagi