2023 Global Consumer Trends

Join us for Mintel’s 2023 Global Consumer Trends webinar, combining global market and data analysis with our Trend Drivers to provide a high-level overview of the key motivations and challenges that lie ahead for consumers. Associate Director of Trends, North America Diana Kelter and Director of Trends, Americas Dana Macke will provide implications for the short, medium and long term. We highlight the most important issues that brands need to think about when it comes to engaging with consumers in an ever-changing world.

Preview the Agenda

Me Mentality:
For the last two years, consumers have had a community mindset, putting their own needs on the back burner to prioritize public health and safety. People are now emerging from the pandemic eager to re-focus on themselves, and brands can help them take center stage in the years to come.

Hyper Fatigue:
Moving from crisis to crisis, consumers are being stretched in many directions while being bombarded with media stories and digital content. The pandemic, rising cost of living, energy crisis, geopolitical unrest and the climate crisis have all taken their toll on consumers and will continue to do so, causing fatigue and a sense of being overwhelmed.

Power to the People:
Brands have to make room for a new ‘c’ in their c-suite: consumers. Consumers are shaping brands with their dollars and their voices. This idea goes beyond brands conceding that ‘the customer is always right’ and is evolving into a model where consumers are investing, co-creating and voting for change alongside brands. Responding to this demand requires brands to listen from the backseat while keeping one foot on the gas to create market innovation.

International Localism:
With so much global uncertainty surrounding the economy, there will be a greater movement to protect local resources and boost local business. A consequence from the pandemic, but also a reflection of consumers’ changing attitudes towards what’s important to them—a reconnection with ‘local’ is also a way for consumers to protect themselves financially, environmentally and psychologically, and feel that they are giving back in some way.

Intentional Spending:
Consumers are re-focusing on what value means to them and spending more intentionally as a result. In a tough economic environment, consumers want to make smart financial choices without sacrificing their quality of life. This goes beyond making budget-friendly choices to considering how factors like flexibility, durability, and sustainability will play increasingly important roles in the value equation.

Looking for Food and Drink or Beauty and Personal care trends for 2023? Register for each here:

2023 Food and Drink Trends: North America Spotlight
Dec. 6, 2022; 11:30 am CT | 12:30 pm ET | 10:30 am MT | 9:30 am PT

2023 Beauty and Personal Care Trends: North America Spotlight
Dec. 6, 2022; 1 pm CT | 2 pm ET | Noon MT | 11 am PT