2023 Food and Drink Trends – South East Asia

Mintel’s 2023 Global Food and Drink Trends webinar focuses on the key trends that will impact the food and drink industry in Southeast Asia. Tan Heng Hong, Mintel Food & Drink Analyst, will explore how consumer demands for food and drink will evolve from now to what’s next for the subsequent few years.

Reassurance will be a key theme to connect with consumers who continue to be challenged to adapt to a precarious world. This presentation will show how brands can support value-conscious consumers, encourage people to take pleasure in food and drink, and readjust to life during the climate crisis.

Preview the trends:

Minimalist Messaging: Clear and simple communication will be essential to connect with busy consumers

Savvy Sustenance: Keep bellies and wallets full with satiating, nutritious food and drink.

Adaptable Cooking: Arm consumers with the knowledge they need to adapt when uncertainty arrives in the kitchen.

Unguilty Pleasures: Give overwhelmed consumers the freedom to indulge and to treat themselves.

Cosmic Comforts: As Earth endures more chaos, space will become a source of optimism, innovation and connection

The Worth of Water: More respectful and resourceful use of water will become a priority for consumers and companies.