2023 Global Consumer Trends – South APAC
- Asia
Join us as we dive into three of Mintel’s five new Global Consumer Trends and get a head start on what consumers across South APAC will want and why in 2023.
Preview the trends:
International Localism: With so much global uncertainty (the economy, sustainability, supply chains and conflict), there will be a greater movement to protect local resources and boost local businesses.
Intentional Spending: Moving through uncertainty requires a wise use of resources. Consumers are refocusing on what value means to them and are spending more intentionally.
Hyper Fatigue: The fast pace of daily life, growing use of technology and having to move from crisis to crisis are creating fatigue among consumers, requiring brands to lend a helping hand.
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