An awareness of wellbeing is at the forefront of consumers’ minds. Brands have an opportunity to set new rules, and packaging offers a route to deliver both virus-safe solutions and emotional support. Brands who tap into the value-added features consumers seek most in packaging (shelf-life, resealability, durability, and eco-responsibility) will be those that build share of mind and share of market going forward.
What do the global packaging trends mean for the food and drink industry? What are Indian consumers’ preferences now in product packaging? How brands should apply those trends in their business to drive growth and product innovation?
Join Mintel’s Global Packaging Insights Director Dr. Benjamin Punchard to find answers to the above questions.
Click here to register!
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