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Mintel’s VP of Beauty Sales, Sofia Chalmers presented at CA Suppliers’ Day on October 25th. This event is the West Coast Largest Personal Care Industry Tradeshow The Society of Cosmetic Chemists organization is dedicated to the advancement of cosmetic science, the Society strives to increase and disseminate scientific information. The California Chapter Suppliers’ Day hosted hundreds of global exhibitors that presented new innovative ingredients and solutions.
About the presentation:
The Impact of Trends in Market Research: Enhancing Your Professional Excellence
In today’s ever-changing market, having a good grasp of consumer insights and trends is crucial. Market research helps businesses make informed decisions about their next moves. In this presentation, we’ll dive into innovation, ingredients, and how upcoming trends will shape 2025-2026 and beyond. Furthermore, we’ll look into various research methodologies for ways to enhance your expertise and elevate your ideas.
This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
At the same time, Southeast Asian (SEA) consumers’ preferences are evolving, with more attention on mental wellness, prevention and healthy ageing. Through this webinar, brands looking to grow in the health and wellness space will learn about supporting SEA consumers in a fast-paced environment, through the lens of Mintel’s Global Consumer data and insights, as well as Consumer Trends.