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Mintel’s VP of Beauty Sales, Sofia Chalmers presented at CA Suppliers’ Day on October 25th. This event is the West Coast Largest Personal Care Industry Tradeshow The Society of Cosmetic Chemists organization is dedicated to the advancement of cosmetic science, the Society strives to increase and disseminate scientific information. The California Chapter Suppliers’ Day hosted hundreds of global exhibitors that presented new innovative ingredients and solutions.
About the presentation:
The Impact of Trends in Market Research: Enhancing Your Professional Excellence
In today’s ever-changing market, having a good grasp of consumer insights and trends is crucial. Market research helps businesses make informed decisions about their next moves. In this presentation, we’ll dive into innovation, ingredients, and how upcoming trends will shape 2025-2026 and beyond. Furthermore, we’ll look into various research methodologies for ways to enhance your expertise and elevate your ideas.
The beauty industry stands at a pivotal moment. As consumer priorities shift toward wellness, authenticity, and meaningful experiences, four groundbreaking trends are redefining how we approach beauty in 2026.
Through On-Demand, Consulting, and Integrations, or a combination of all three, equip your business with market intelligence to help you predict what's next.
You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team. At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.