CiderCon 2024

Americas
Food and Drink

On-demand

Portland, United States

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Jenny Zegler, Director, Mintel Food & Drink, will be speaking at CiderCon in Portland, OR on “Utilizing Data to Get Consumers to Pick Cider”

Date & Time: Thursday, January 18, 3:45-5:00 PM

Speaker: Jenny Zegler, Director, Mintel Food & Drink

Description:
Consumer data from global market intelligence agency Mintel show price, flavor and occasion are all key considerations for adults when they are shopping for alcohol. Amid rising cost of living, what factors do alcohol brands need to have? And what claims are just “nice” to have? This presentation will investigate the opportunities available to cidermakers to give adults the flavors, formats and formulations that will help cider compete in an increasingly crowded alcohol market.

Check out the conference and the other sessions here!

Meet the Presenter

Jenny Zegler

Director, Food & Drink

Jenny Zegler, Director, Mintel Food & Drink and Global Consumer, has 15 years of experience covering the beverage and food industry. She has led the creation of Mintel’s Global Food & Drink Trends since 2015. Jenny regularly shares data-driven insights on what consumers want in food and drink and why with clients, in the media, and at conferences in the US and around the world. Prior to joining Mintel in 2012, she spent six years as a journalist, primarily writing for food and beverage trade magazines.

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