Engaging with the German digital consumer now and in a post-COVID world

Thursday, 27th May – 11am CEST – 10am BST

In this 40 minute webinar, Mintel’s technology and leisure experts explore the implications of the COVID-19 accelerated shift towards a more digital world. They will examine how German consumers have adapted their online behaviours and how they spent their leisure time during the lockdowns, including the increasingly vital role of the smartphone and social media. Looking ahead, the webinar explores how the digital consumer will behave in a post-COVID-19 world, pinpointing opportunities for brands to embrace a greater blend of the online and offline world.

You will leave the webinar knowing:

· How COVID-19 impacted the way German consumers use technology for communication, entertainment and shopping
· What type of leisure activities German consumers engaged in during the lockdowns and how COVID-19 changed the frequency of leisure activities
· How brands can utilise consumers’ online experiences during the outbreak in a post-COVID-19 world.

The session will conclude with a 10-minute Q&A. Do not miss the chance to ask those burning questions when you register!

Register now here!