Webinar: 2024 Global Food and Drink Trends Webinar - Spotlight on EMEA

  • EMEA
  • Food and Drink
On-demand
Online event

Register today to watch the webinar on demand

In this insightful webinar our expert Alex Beckett, Director of Food and Drink, deep dives into Mintel’s 2024 Global Food & Drink Trends, offering thought-provoking yet realistic predictions about what consumers will crave over the coming years. 

Here is a taste of what Alex explores in this webinar: 

Trust the Process:
With ultra-processed food (UPF) taking centre stage as the latest evolution of junk food, consumers are becoming increasingly concerned and informed about the level of processing involved in food and drink production. Discover how your brand can adapt to this evolving landscape while still delivering superior nutrition, taste and food security.

Age Reframed:
While food and drink supporting healthy ageing have historically resonated less with Baby Boomers, a new era is emerging with Gen X showing enthusiasm for these products. Learn how to prepare for a shift in the market towards healthy ageing solutions and tap into this growing demographic.

Eating, Optimised:
We’re entering a new era of convenience as technology streamlines meal planning, shopping and cooking. Explore how food and drink brands are leveraging technological developments to connect value-for-money and value-for-time, all while enhancing the consumer experience.

Climate Changes, Comfort Endures:
With the climate crisis worsening, consumers now more than ever expect food and drink companies to maintain their sustainability efforts. However, they also place immense value on comfort as a prime selling point. Discover how your brand can balance sustainability with consumer comfort to stay relevant in this changing landscape

Register to watch the webinar and discover the 2024 trends in Food and Drink with a focus on EMEA.

Meet the expert
Alex Beckett
Director – Mintel Food & Drink
Alex is a director on Mintel’s global Food & Drink team and constructs food and drink insights in creative, thought-provoking ways. He thrives on crafting consumer and innovation stories from Mintel’s data, and a passion for empathy echoes through his work. As well as being an in-demand global soft drinks expert, Alex manages Mintel’s hugely popular Year of Innovation food and drink reports. Prior to Mintel, Alex was a food and drink journalist and school teacher.

Related Mintel events

Beauty and Personal Care EMEA
Mintel at 8th Beauty Innovation Days
On-demand Online

Mintel at 8th Beauty Innovation Days

If you weren’t able to attend the live sessions, you now have the exclusive opportunity to request access to the…

Americas Household
Webinar: Unlocking Insights: 2024 Household Care Trends – AMERS
On-demand Online

Webinar: Unlocking Insights: 2024 Household Care Trends – AMERS

Click the register button above to receive a copy of the recording! Embark on a journey through the latest evolutions…

EMEA Retail
A Review of Christmas 2023: UK Festive Season Outlook
On-demand Online

A Review of Christmas 2023: UK Festive Season Outlook

Join us for an exclusive webinar led by Nick Carroll, Category Director of Retail Insights, as we delve into data and insights gathered after the 2023 holiday season. Discover invaluable information that will empower you to navigate challenges and seize opportunities through research-led strategies. 

Advertising and Marketing Americas Technology
MarketEdge 2024 presented by DirectMail2.0
On-demand Clearwater, United States

MarketEdge 2024 presented by DirectMail2.0

Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.

Americas Food and Drink
The Impact of Millennial Buying Trends on the Consumer Landscape
On-demand Chicago, United States

The Hatchery: Consumer Trends Unwrapped

Join Lynn Dornblaser at the Hatchery's Feb 01 meeting, presenting during the event titled "Navigating the Future: Consumer Trends Unwrapped"

Americas Beauty and Personal Care
CEW – State of the Beauty Industry Report 2024
On-demand Online

CEW – State of the Beauty Industry Report 2024

Trust in science is at an all-time high and is occurring at the same time as rapid technological advancements.

Americas Food and Drink
GlobalPETS Forum
On-demand Atlanta, United States

AFIA Pet Food Conference

Join Lynn Dornblaser at the AFIA's Jan 30 meeting presenting "Nourishing Companions: Emerging Trends in the Global Pet Food Market"

Americas Food and Drink
CiderCon 2024
On-demand Portland, United States

CiderCon 2024

Join Jenny Zegler, Director, Food & Drink, at speaking at CiderCon 2024. Over three days, CiderCon® attendees can choose from 40 educational sessions about cidermaking and cider business, attend a specialty trade show with over 120 vendors, and sample cider from around the country and the world at the opening reception