Let’s Talk About Gen Z In India

  • Asia
  • Beauty and Personal Care
  • Food and Drink
On-demand
Online event

How Can Beauty, Food and Drink Brands Support Their Unique Priorities?

Gen Z are an important consumer cohort for FMCG brands in India and will hold significant purchasing power in the years to come. They are paying special attention to brands’ mission and corporate social responsibilities in their daily actions and purchases. When it comes to food habits, Gen Z are super-snackers. While taste is non-negotiable, they are undoubtedly interested in snacks with a healthy twist. And when it comes to beauty, the Gen Z cohort is starting to break the norms and is being more expressive, engaged and evolved as compared to the older generations.

Watch the recorded webinar to understand:

  • Gen Z’s values and traits, including their use if social media to get themselves heard
  • Gen Z’s snacking habits and how health plays a part
  • Gen Z’s experimental nature and how it impacts beauty
Meet the Presenters
Saptarshi Banerjee
Mintel Senior Lifestyle Analyst, India
Based out of Mumbai, is responsible for India Consumer Lifestyle reports. He provides trends and observations to help local and global clients better understand Indian consumers’ psyches. Prior to joining Mintel, Saptarshi worked with various market research agencies across FMCG, Healthcare, Media and Technology space.
Tanya Rajani
Mintel Senior Beauty and Personal Care Analyst, India
Tanya is a Beauty and Personal Care Analyst for Mintel Reports India, with eight years of industry experience. Having worked with some of the leading beauty and FMCG companies, she has a deep understanding of industry trends and consumer behaviour. At Mintel, she’s responsible for researching, analysing, and providing insights on key market developments.
Tulsi Joshi
Mintel Senior Research Analyst, Food and Drink India
Tulsi is a Senior Analyst covering the food and drink categories for Mintel Reports India. She has nearly 10 years of diverse experience, working predominantly with Indian FMCG companies in brand management, communications, and marketing. She is curious and passionate about uncovering the what, where, when, and why of consumer behaviour.

Related Mintel events

Americas Household
Webinar: Unlocking Insights: 2024 Household Care Trends – AMERS
On-demand Online

Webinar: Unlocking Insights: 2024 Household Care Trends – AMERS

Click the register button above to receive a copy of the recording! Embark on a journey through the latest evolutions…

EMEA Retail
A Review of Christmas 2023: UK Festive Season Outlook
On-demand Online

A Review of Christmas 2023: UK Festive Season Outlook

Join us for an exclusive webinar led by Nick Carroll, Category Director of Retail Insights, as we delve into data and insights gathered after the 2023 holiday season. Discover invaluable information that will empower you to navigate challenges and seize opportunities through research-led strategies. 

Advertising and Marketing Americas Technology
MarketEdge 2024 presented by DirectMail2.0
On-demand Clearwater, United States

MarketEdge 2024 presented by DirectMail2.0

Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.

Americas Food and Drink
The Impact of Millennial Buying Trends on the Consumer Landscape
On-demand Chicago, United States

The Hatchery: Consumer Trends Unwrapped

Join Lynn Dornblaser at the Hatchery's Feb 01 meeting, presenting during the event titled "Navigating the Future: Consumer Trends Unwrapped"

Americas Beauty and Personal Care
CEW – State of the Beauty Industry Report 2024
On-demand Online

CEW – State of the Beauty Industry Report 2024

Trust in science is at an all-time high and is occurring at the same time as rapid technological advancements.

Americas Food and Drink
GlobalPETS Forum
On-demand Atlanta, United States

AFIA Pet Food Conference

Join Lynn Dornblaser at the AFIA's Jan 30 meeting presenting "Nourishing Companions: Emerging Trends in the Global Pet Food Market"

Americas Food and Drink
CiderCon 2024
On-demand Portland, United States

CiderCon 2024

Join Jenny Zegler, Director, Food & Drink, at speaking at CiderCon 2024. Over three days, CiderCon® attendees can choose from 40 educational sessions about cidermaking and cider business, attend a specialty trade show with over 120 vendors, and sample cider from around the country and the world at the opening reception

Americas Beauty and Personal Care
Cosmoprof Miami 2024
On-demand Miami Beach, United States

Cosmoprof Miami 2024

Click the REGISTER button above to receive a copy of the presentation! Sarah Jindal, Mintel’s Associate Director, Global Beauty &…