Let’s Talk About Gen Z In India
- Asia
- Beauty and Personal Care
- Food and Drink
How Can Beauty, Food and Drink Brands Support Their Unique Priorities?
Gen Z are an important consumer cohort for FMCG brands in India and will hold significant purchasing power in the years to come. They are paying special attention to brands’ mission and corporate social responsibilities in their daily actions and purchases. When it comes to food habits, Gen Z are super-snackers. While taste is non-negotiable, they are undoubtedly interested in snacks with a healthy twist. And when it comes to beauty, the Gen Z cohort is starting to break the norms and is being more expressive, engaged and evolved as compared to the older generations.
Watch the recorded webinar to understand:
- Gen Z’s values and traits, including their use if social media to get themselves heard
- Gen Z’s snacking habits and how health plays a part
- Gen Z’s experimental nature and how it impacts beauty
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