Let’s Talk About Gen Z In India

  • Asia
  • Beauty and Personal Care
  • Food and Drink
On-demand
Online event

How Can Beauty, Food and Drink Brands Support Their Unique Priorities?

Gen Z are an important consumer cohort for FMCG brands in India and will hold significant purchasing power in the years to come. They are paying special attention to brands’ mission and corporate social responsibilities in their daily actions and purchases. When it comes to food habits, Gen Z are super-snackers. While taste is non-negotiable, they are undoubtedly interested in snacks with a healthy twist. And when it comes to beauty, the Gen Z cohort is starting to break the norms and is being more expressive, engaged and evolved as compared to the older generations.

Watch the recorded webinar to understand:

  • Gen Z’s values and traits, including their use if social media to get themselves heard
  • Gen Z’s snacking habits and how health plays a part
  • Gen Z’s experimental nature and how it impacts beauty
Meet the Presenters
Saptarshi Banerjee
Mintel Senior Lifestyle Analyst, India
Based out of Mumbai, is responsible for India Consumer Lifestyle reports. He provides trends and observations to help local and global clients better understand Indian consumers’ psyches. Prior to joining Mintel, Saptarshi worked with various market research agencies across FMCG, Healthcare, Media and Technology space.
Tanya Rajani
Mintel Senior Beauty and Personal Care Analyst, India
Tanya is a Beauty and Personal Care Analyst for Mintel Reports India, with eight years of industry experience. Having worked with some of the leading beauty and FMCG companies, she has a deep understanding of industry trends and consumer behaviour. At Mintel, she’s responsible for researching, analysing, and providing insights on key market developments.
Tulsi Joshi
Mintel Senior Research Analyst, Food and Drink India
Tulsi is a Senior Analyst covering the food and drink categories for Mintel Reports India. She has nearly 10 years of diverse experience, working predominantly with Indian FMCG companies in brand management, communications, and marketing. She is curious and passionate about uncovering the what, where, when, and why of consumer behaviour.

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