Leveraging Traditions to Win the Modern Indian Consumer
- Asia
- Beauty and Personal Care
- Food and Drink
How food, drink, and beauty brands can innovate with ancient grains, millets, and Ayurveda
In the aftermath of the pandemic, where uncertainties such as cost of living crises loom large, Indian consumers are seeking solace and solutions within their rich cultural heritage. In pursuit of trust, inspiration, and a sense of connection, they are re-evaluating the role of traditional ingredients and practices in their lives.
During the session, Mintel experts led the discussion and delved into the cultural significance of ancient grains, millets, and Ayurveda, and how these time-honoured ingredients and practices are regaining popularity among the modern Indian consumers. Our experts discussed the challenges and opportunities associated with integrating traditional ingredients and practices into modern product formulations. They also shared strategies for effectively communicating the value of these traditional elements to consumers, ensuring authenticity and building trust.
- Unravel the underlying motivations behind this shift.
- Gain insights into the consumer’s growing affinity for Ayurvedic principles and the desire for natural, safe, and effective beauty solutions.
- Uncover consumer insights related to millets and the potential they hold for food and drink brands.
Join us to navigate the dynamic landscape where tradition meets innovation, empowering your brand to thrive in the modern Indian market. Let’s unlock actionable strategies to leverage the power of ancient grains, millets, and Ayurveda to win the hearts and trust of the modern Indian consumer.
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