Webinar: Acing Your Next Range Review - Australia
- ANZ
- Food and Drink
As squeezed budgets continue, brands are under pressure to prove to their retail customers that they are delivering value for Australian consumers during range reviews.
Pinpointing strengths and weaknesses of competing ranges is a challenge, but also an opportunity to unlock strategies for category growth.
To explore this challenge, we’ll be uncovering how animal-based and plant-based food/drink categories continue the value tussle to appeal amidst changing dynamics on price, taste, nutrition, and sustainability.
Join us as we delve into Mintel Purchase Intelligence to arm you with insights to ace the range review including:
- Consumer perceptions of category segments
- Competitor landscaping – what brands/products appeal to consumers and why
- Key sales messages to communicate at individual brand and category level
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