As the pandemic fades, Mintel research reveals a profound shift in how Indians view health and wellness for a financially secure future. This transformation not only impacts the food and beverage sector but also shapes the beauty industry. Consumers are increasingly seeking foods with added health benefits, prompting brands to incorporate functional claims. Additionally, the surge in beauty supplements reflects a growing interest in inner well-being for outer beauty.
Join our engaging webinar as our expert analysts dissect these trends, offering valuable insights and uncovering potential market opportunities. Discover the potential opportunity spaces within this dynamic market, and the strategies that can help your business thrive.
Key Webinar Highlights
Overview of the evolving health and wellness landscape in India
The emergence of preventive healthcare amongst consumers
Impact on food and beverage brands: Functional benefit claims and consumer preferences
The beauty supplements boom: Recent developments and market potential
Identifying growth opportunities and strategies for success
This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
At the same time, Southeast Asian (SEA) consumers’ preferences are evolving, with more attention on mental wellness, prevention and healthy ageing. Through this webinar, brands looking to grow in the health and wellness space will learn about supporting SEA consumers in a fast-paced environment, through the lens of Mintel’s Global Consumer data and insights, as well as Consumer Trends.