MakeUp in NewYork 2023
- Americas
- Beauty and Personal Care
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Mintel’s Senior Beauty Director Sarah Jindal took the stage at MakeUp in NewYork! During the 2 days, beauty professionals meet to discover and exchange innovations and trends. This event connects the most innovative and talented cosmetic suppliers with the most successful skincare and make-up brands, in the heart of the American beauty industry’s hub: New York!
Sarah’s session was on Futurephoria and how science is transforming the vision of beauty and propelling trust. Trust in science is at an all-time high and is occurring at the same time as rapid technological advancements. This creates the perfect storm for radical innovation, as consumers lean into STEM-based solutions to their beauty needs. Proven efficacy is critical to these progress pioneers who approach beauty from a position of logic and in pursuit of perfection.
This event took place on September 20th & 21