NCA Webinar: The Future Of Aircare 2023
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Mintel’s Household Analyst Rebecca Watters shares the key trends Mintel predicts will impact the Aircare category in the next two to five years and how they will shape the industry. She dives into the cost-of-living crisis that is driving value-seeking behaviors, with brands tasked with enhancing the value proposition.
The future of the aircare market will depend on providing consumers with a reason to invest in home fragrance – value will not always be about price. As well as the category players will also need to remove barriers to participation by updating products to reflect the needs of a diversifying and evolving audience. The impacts of climate change will challenge brands to blend green aspects with value
This event took place on August 23, 2023, at 11:00 AM Eastern.
- Americas
- Household
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