NCA Webinar: The Future Of Aircare 2023

  • Americas
  • Household
On-demand
Online event

Click the REGISTER button above to receive a copy of the presentation and recording!

Mintel’s Household Analyst Rebecca Watters shares the key trends Mintel predicts will impact the Aircare category in the next two to five years and how they will shape the industry. She dives into the cost-of-living crisis that is driving value-seeking behaviors, with brands tasked with enhancing the value proposition. 

The future of the aircare market will depend on providing consumers with a reason to invest in home fragrance – value will not always be about price. As well as the category players will also need to remove barriers to participation by updating products to reflect the needs of a diversifying and evolving audience. The impacts of climate change will challenge brands to blend green aspects with value

This event took place on August 23, 2023, at 11:00 AM Eastern.

Meet the presenter
Rebecca Watters
Associate Director of Household & Health
Rebecca Watters is the Associate Director of Household & Health at Mintel. Since joining Mintel in 2015, Rebecca has provided analysis across a variety of categories including household and personal care, and currently serves as the household care analyst, with a unique focus on aircare. She utilizes research to develop insightful analysis while also applying relevant industry trends.

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