How to make your brand invaluable in 2024

  • Asia
  • Sustainability
On-demand
Online event

Navigating the Cost of Living Crisis: Strategies for European Brands to Thrive in tough times

With the cost of living continuing to make its presence felt across Europe, brands face a challenging business environment. However, there are strategies helping brands not only survive but also thrive during economically tough times.

In this free webinar, ready for you to watch on-demand once registered, Jonny Forsyth – Mintel’s Director of Food & Drink – highlights three essential levers proven to drive growth during a downturn:

  • Using branding to add value: By focusing on quality, the benefits of their products and providing excellent customer service, brands prove their value to help build trust and loyalty among consumers, encouraging them to choose branded products over private-label alternatives.
  • Why communication is key: To stay ahead of the competition, brands need to maintain effective communication and innovation. By regularly engaging with consumers through various channels and leveraging customer feedback, brands can enhance their understanding of the evolving needs and preferences of their target audiences. 
  • The challenges facing European brands: As consumers become more spend-conscious, they actively seek products and services offering tangible benefits and value for money. Brands have to demonstrate how their offerings address consumer needs and showcase unique selling points effectively – especially when challenged by private label products, differentiating effectively and communicating their value proposition to consumers. This requires effort and investment in research and development, product innovation and marketing. 

By implementing these, brands can insulate themselves from the threat of private label activity and secure their success in the market.

Register here to receive an email with this insightful webinar directly to your inbox.

For those seeking an even deeper understanding, we offer an extensive report on How to Make Your Brand Invaluable in 2023 and 2024 on our eCommerce store, with an immediate download option upon purchase.

Meet the Presenter
Jonny Forsyth
Mintel’s Director of Food & Drink
Jonny is an experienced global food and drinks analyst, creating thought leadership content on ‘big picture’ industry themes such as what Gen Z and the metaverse mean for food and drink. Jonny previously worked in insight roles for a major global brewer, an international media agency and national newspaper. He has appeared regularly in media outlets, such as CNBC and BBC, to discuss major industry news stories. Jonny holds an MSc in Business Psychology from the University of Nottingham.

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