How to make your brand invaluable in 2024
Navigating the Cost of Living Crisis: Strategies for European Brands to Thrive in tough times
With the cost of living continuing to make its presence felt across Europe, brands face a challenging business environment. However, there are strategies helping brands not only survive but also thrive during economically tough times.
In this free webinar, ready for you to watch on-demand once registered, Jonny Forsyth – Mintel’s Director of Food & Drink – highlights three essential levers proven to drive growth during a downturn:
- Using branding to add value: By focusing on quality, the benefits of their products and providing excellent customer service, brands prove their value to help build trust and loyalty among consumers, encouraging them to choose branded products over private-label alternatives.
- Why communication is key: To stay ahead of the competition, brands need to maintain effective communication and innovation. By regularly engaging with consumers through various channels and leveraging customer feedback, brands can enhance their understanding of the evolving needs and preferences of their target audiences.
- The challenges facing European brands: As consumers become more spend-conscious, they actively seek products and services offering tangible benefits and value for money. Brands have to demonstrate how their offerings address consumer needs and showcase unique selling points effectively – especially when challenged by private label products, differentiating effectively and communicating their value proposition to consumers. This requires effort and investment in research and development, product innovation and marketing.
By implementing these, brands can insulate themselves from the threat of private label activity and secure their success in the market.
Register here to receive an email with this insightful webinar directly to your inbox.
For those seeking an even deeper understanding, we offer an extensive report on How to Make Your Brand Invaluable in 2023 and 2024 on our eCommerce store, with an immediate download option upon purchase.
- Advertising and Marketing
- Asia
Related Mintel events
![[Webinar] The Future of Facial Skincare](https://www.mintel.com/app/smush-webp/2025/07/2000x600-Facial-Skincare-70x70.jpg.webp)
[Webinar] The Future of Facial Skincare
Beauty is undergoing a fundamental shift. Consumers are no longer defining beauty solelyby appearance, but by how well it aligns…
2026 Global Food and Drink Predictions Webinar | EMEA
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Global Food & Drink Predictions were developed with a view to…
2026 Global Consumer Predictions Webinar | Americas
Connect today’s behaviors to tomorrow’s opportunities live. Mintel’s 2026 Consumer Predictions Webinar goes beyond traditional trends analysis to deliver forward-looking intelligence on…
2026 Global Consumer Predictions Webinar | EMEA
The webinar, presented by Dan Takacs, Associate Director of Macro Trends, and Richard Cope, Senior Trends Consultant, explored three defining…
The Future of Colour Cosmetics Global
Get ready to uncover fresh insights, expert perspectives, and practical takeaways on the future of Color Cosmetics in this exclusive…
[On-demand Webinar] Unlocking Beauty from Within: Trends and Opportunities in APAC’s Beauty Supplement Market
Join us for an exclusive webinar uncovering the fast-evolving beauty supplement market across Asia-Pacific, with a focus on Southeast Asia specific insights. Discover how consumer interest in holistic health, innovative product formats, emerging ingredients, and the connection between inner and outer beauty is shaping this booming industry.
[On-demand Webinar] Future of Healthy Aging: The Role of Vitamins, Minerals, and Supplements
Discover the aging consumer market and uncover key trends in the supplement industry. The era of longevity is here. The…
[Webinar] Navigating Tariffs in a Time of Uncertainty
As trade policies evolve and new tariff proposals emerge, both businesses and consumers must navigate a rapidly changing economic environment. Join Mintel's global experts for a dynamic conversation unpacking the future of tariffs.
