How to make your brand invaluable in 2024
- Asia
- Sustainability
Navigating the Cost of Living Crisis: Strategies for European Brands to Thrive in tough times
With the cost of living continuing to make its presence felt across Europe, brands face a challenging business environment. However, there are strategies helping brands not only survive but also thrive during economically tough times.
In this free webinar, ready for you to watch on-demand once registered, Jonny Forsyth – Mintel’s Director of Food & Drink – highlights three essential levers proven to drive growth during a downturn:
- Using branding to add value: By focusing on quality, the benefits of their products and providing excellent customer service, brands prove their value to help build trust and loyalty among consumers, encouraging them to choose branded products over private-label alternatives.
- Why communication is key: To stay ahead of the competition, brands need to maintain effective communication and innovation. By regularly engaging with consumers through various channels and leveraging customer feedback, brands can enhance their understanding of the evolving needs and preferences of their target audiences.
- The challenges facing European brands: As consumers become more spend-conscious, they actively seek products and services offering tangible benefits and value for money. Brands have to demonstrate how their offerings address consumer needs and showcase unique selling points effectively – especially when challenged by private label products, differentiating effectively and communicating their value proposition to consumers. This requires effort and investment in research and development, product innovation and marketing.
By implementing these, brands can insulate themselves from the threat of private label activity and secure their success in the market.
Register here to receive an email with this insightful webinar directly to your inbox.
For those seeking an even deeper understanding, we offer an extensive report on How to Make Your Brand Invaluable in 2023 and 2024 on our eCommerce store, with an immediate download option upon purchase.
Related Mintel events
![[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe](https://www.mintel.com/app/uploads/2024/03/Navigating-the-cost-of-living-crisis-what-the-Nordics-can-learn-from-Europe-Landing-page-2000x600-1-70x70.png)
[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe
Join us as we explore the current economic challenges impacting the Nordics and the impact of the cost of living…
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – Americas
Anand Modha, Product Manager for Platform Experience, and Ben Dietz, President of the Americas, personally guide you through a dynamic…
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – EMEA
Anand Modha, Product Manager for Platform Experience, and Karen Dowse, Senior Vice President for EMEA Commercial, personally guide you through…
![[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA](https://www.mintel.com/app/uploads/2024/01/landing-page-households-2000x600-1-70x70.png)
[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA
Embark on a journey through the latest evolutions in Household Care trends for 2024, where we unravel the shifting dynamics,…
SIR Annual Conference 2024
Join Kendall Gadie, Comperemedia's Associate Director of Insurance Research, as he joins the "Gen Z Panel" at the SIR Annual Conference in Boston, MA.
Webinar: 2024 Health and Nutrition Trends for Women – South APAC
In this webinar session, she unveiled the following trends for women consumers: - Consumers struggling with irregular periods - Consumers preparing for pregnancy - Consumers struggling with menopausal body changes
Webinar: Unveiling Consumer Tastes: A Deep Dive into Food and Drink Trends in Southern Europe
Embark on a journey into the dynamic landscape of the food and drink industry in Southern Europe for 2024 and…
Mintel at 8th Beauty Innovation Days
If you weren’t able to attend the live sessions, you now have the exclusive opportunity to request access to the…
