The Cosmetic Business Forum in Poland
Mintel’s 2024 Beauty and Personal Care Trends
Looking ahead to 2024 and beyond, Andrew McDougall will share the three trends Mintel predicts will impact consumer demand for beauty, including brand and product examples and recommendations for marketing strategy and innovation. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions on foundational consumer behaviours, as well as what AI and emerging technology means for BPC.
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- Beauty and Personal Care
- EMEA
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