The Cosmetic Business Forum in Poland

  • Beauty and Personal Care
On-demand
Online event

Mintel’s 2024 Beauty and Personal Care Trends

Looking ahead to 2024 and beyond, Andrew McDougall will share the three trends Mintel predicts will impact consumer demand for beauty, including brand and product examples and recommendations for marketing strategy and innovation. The specific and bold trends explore how ongoing uncertainty and new challenges are causing evolutions on foundational consumer behaviours, as well as what AI and emerging technology means for BPC.

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More about our presenter
Andrew McDougall
Director of Mintel Beauty & Personal Care Research
Andrew is an award-winning beauty & personal care analyst with over 13 years’ experience of researching and writing about the cosmetics industry. Previously Editor of the Cosmetics Design brand he has travelled the world to cover key markets, interviewed top industry figures and presented at key industry conferences.

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