Wabel Drinks Summit, Europe’s leading event for private label & brands suppliers and buyers, will open its doors on November 8th, at the Hilton Hotel Paris Charles de Gaulle.
Join Jonny Forsyth, Associate Food & Drink Director at Mintel, Wabel’s Trends and Innovation partner, for insightful presentations and product demonstrations. First thing in the morning, he will introduce you to the iGeneration that is replacing the Millenials and later during the day, he will run you through what these consumers want from drinks. Find out more about the presentations below.
Forget Millennials, meet the iGeneration
“Millennial Mania” is about giving way to “iGen Obsession”. Marketers and innovators are now focusing on the so-called iGeneration (or Generation Z). This iGen cohort spans the ages of 11 to 23 and differs hugely to previous younger generations. This presentation explores the three major attitudinal and behavioural themes which define them.
What the iGeneration wants from drinks
This presentation explores how drinks companies – both alcoholic and non – can win over the challenging and exciting new iGeneration. This means capitalising on the three major themes which define their drinking behavior: a pragmatism which means drinks will have to compete on mental and physical benefits as much as price and taste; a desire for uniqueness which threatens big brand longevity; and a more global mindset which will allow drinks brands to explore more adventurous flavour opportunities.
Related Mintel events
2027 Global Consumer Predictions – EMEA
Understand the forces reshaping consumer decision-making and identify opportunities for growth in 2027. Consumers across EMEA are navigating increasingly complex economic, technological and social changes.
2027 Beauty & Personal Care Predictions – NAM
Beauty innovation has split into two models: rapid, culturally responsive launches that convert attention into trial, and slower, science-led development that creates defensible value and builds worlds consumers want to belong to. In the future, growth will come from matching the pace of innovation to the consumer need, rather than treating speed or retail presence as the strategy itself.
2027 Global Food & Drink Predictions – EMEA
How will food and drink brands remain relevant as consumer needs, sources of influence and social identities continue to…
Mintel at in-cosmetics Asia 2026
Across two keynote sessions at the Marketing Trends Theatre, Mintel will explore how evolving consumer needs, wellness expectations, advanced science and category innovation are shaping the next stage of beauty and personal care in APAC and beyond.
2027 Global Food & Drink Predictions – NAM
2027 Global Food & Drink Predictions – November 3, 2026 10 AM Central Time, USA. How…
2027 Global Beauty & Personal Care Predictions – EMEA
As consumers take a more holistic approach to beauty and wellbeing, brands face new expectations around trust, proof and…
2027 Global Household Care Predictions – EMEA
Understand the forces reshaping household care and identify opportunities for growth in 2027. Household…
2027 Global Household Care Predictions – Americas
Join Mintel's Household Care experts as they explore the key forces shaping the future of household care and what they mean for brands looking to stay relevant and competitive in an evolving market.
