2023 Beauty & Personal Care Trends (South APAC)
- Beauty and Personal Care
Post Covid-19, beauty consumers in the South Asia region are seeking more proof behind claims with the growing medicalization of beauty. They are also looking towards beauty brands to create superior product offerings that connote a post-pandemic self-care trend, seeking uplifting and wellness moments through everyday beauty.
As beauty is fast-evolving, brands should step up, be bolder and embrace disruption to create new propositions through building communities and enabling engagements to delight consumers.
Mintel’s Senior Beauty & Personal Care Analyst, KinShen Chan, led the discussion and identified three key trends that would impact the Beauty and Personal Care categories in 2023 and beyond. Find out how brands can leverage these trends into actionable insights and what potential white space might look like in the South Asia region.
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