Webinar: 2024 Food and Drink Trends - Spotlight on North America

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Join us for Mintel’s 2024 Global Food and Drink Trends webinar. Jenny Zegler, Director of Mintel Food & Drink, will explore how consumer demands for food and drink will evolve from now to what’s next for the next few years as well as a future forecast.

In 2024, expect brands to help consumers live longer, healthier lives, balance their needs for health and pleasure, and unlock new conveniences from technology.

Mintel’s Global Food and Drink Trends are built around the essential value proposition that food and drink must taste good and be worth the cost. This priority for flavour at affordable prices is even more important when many markets continue to face a higher cost of living.

Trust the Process: Clear communication will become necessary to help consumers make informed decisions about how processed and ultra-processed food and drink fit into their diets.

Age Reframed: Healthy ageing will be redefined by debunking ‘old’ stigmas and prioritising extending consumers’ healthy years.

Eating, Optimised: A new era of convenience will emerge as technology streamlines meal planning, shopping and cooking.