In a world where beauty is ever-evolving, staying ahead of the curve is crucial. The emerging trend of “quiet beauty” places emphasis on the quality of ingredients, the proven effectiveness of products, and the reassurance of simplicity. As consumers are already prioritising wellness; opportunities lie in accelerating the power of the mind-body connection and helping consumers discover the transformative potential of psychodermatology and neurocosmetics. And as Artificial Intelligence rapidly expands: we must take note and be careful… AI will revolutionise the beauty industry, assisting efficiency, accelerating product development and promoting inclusivity. Personalised solutions and engagement will evolve. Join us for a captivating journey into the world of beauty trends set to redefine beauty and personal care in 2024 and its impact on South Asia.
After the presentation, there will be a panel discussion featuring the presenter and Mintel’s Director of Consulting for Beauty and Personal Care, South APAC, Sharon Kwek.
Meet Our Experts
KinShen Chan
Principal Analyst, Beauty and Personal Care
KinShen is based in Singapore and provides distilled insights into the beauty and personal care space in the South APAC region. He has a background in Materials Science and worked in R&D at Procter & Gamble for over seven years, delivering on multiple upstream beauty innovation projects.
Sharon Kwek
Director of Consulting, Beauty and Personal Care, South APAC, Mintel
Sharon brings over ten years of experience in the FMCG industry, helping manufacturers, retailers and brand owners develop their beauty businesses in Southeast Asia. Through her regional experiences in business development, brand management and marketing, she is able to transfer all of that knowledge to the work she does in Mintel – trends forecasting, leading conversations with industry leaders in seminars, interviews and workshops to offer strategic and holistic views and insights to help businesses grow. As a Director of Consulting at Mintel and a thought leader with an expert understanding of APAC’s beauty and personal care landscape, Sharon is responsible for driving the Consulting Business and mapping out business intelligence opportunities.
This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
At the same time, Southeast Asian (SEA) consumers’ preferences are evolving, with more attention on mental wellness, prevention and healthy ageing. Through this webinar, brands looking to grow in the health and wellness space will learn about supporting SEA consumers in a fast-paced environment, through the lens of Mintel’s Global Consumer data and insights, as well as Consumer Trends.