Webinar: 2024 Global Consumer Trends - South APAC

  • Advertising and Marketing
  • Asia
On-demand
Online event

In a rapidly evolving world, understanding consumer trends is more critical.

In this year’s Mintel Global Consumer Trends, we are calling out five trends that we think are particularly interesting for brands to pay attention to – both now and in the future:

  • Being Human
  • More Than Money
  • Relationship Renaissance
  • New Green Reality
  • Positive Perspectives

During this session, our analysts will pick up the most relevant trend drivers for South APAC region and explain to you how these trends could help you drive your product innovation and business success.

Meet our analysts
Elysha Young
Mintel APAC Trends Associate Director
Elysha manages the Asia Pacific Mintel Trends team made up of expert analysts and trend spotters. She currently oversees content for Mintel Trends as well as client servicing for the region, helping clients apply consumer Trends insights to their ideation and communication strategies.
Joey Kong
Mintel South East Asia Trends Analyst
Joey is the Trends Analyst for the SEA region, responsible for writing observations that cover shifts in consumer behavior and providing support to clients across the region.

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