Webinar: 2024 Global Food and Drink Trends - South East Asia

  • Asia
  • Food and Drink
On-demand
Online event

In a rapidly evolving world, understanding consumer trends is more critical.

We developed the 2024 Global Food and Drink Trends with an essential value proposition: food and drink must taste good, be worth the cost and have reduced environmental and/or ethical impact, preferably without a higher price. 

This year, we found three trends that we think are particularly interesting for brands to pay attention to – both now and in the future:

  • Trust the Process
  • Age Reframed
  • Eating, Optimised

How these trends could be applied in your business growth strategy or product innovation in South East Asia in 2024?

This is your roadmap to success, packed with actionable insights to drive your business forward.

Meet Our Analyst:
Jolene Ng
Mintel APAC Food and Drink Principal Analyst
Based in Singapore, Jolene joined Mintel in 2019 with over 12 years of experience in consumer goods industry. In her current role as APAC Food and Drink Principal Analyst, Jolene explores global consumer trends, product innovation and market competition, people management while also delivering presentations on trends and innovation in the food industry trade shows and forums. Jolene specialisesin a range of categories from salty snacks, sauce and seasonings to plant-based food.

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