Webinar: 2024 Insurance Marketing Trends

  • Advertising and Marketing
  • Americas
  • Insurance
On-demand
Online event

Click the REGISTER button above to receive the on-demand recording!

The 2024 P&C Insurance Marketing Trends webinar gives an in-depth discussion of each trend. Kendall Gadie, Comperemedia’s Associate Director, explores how P&C insurance brands will reestablish their trust among consumers, engage with younger customers, and deploy more digital marketing in the year ahead and beyond.

Preview the trends:

Winning Back Trust
Industry headwinds such as severe catastrophes, social inflation, and elevated loss ratios have impelled many carriers to raise rates, exit markets, and tighten their underwriting standards, leading to customers feeling underappreciated and likely overlooked. As such, brands will be working hard to build consumer trust by providing more personalized products and services, offering rewards and perks, and speaking to their brand promises in order to maintain positive reputations.

The ABCs of GenY&Z
Millennials and GenZer now represent a sizable addressable market in the insurance industry, and while the cohort represents a diverse range of life stages, they share many similar values, especially among older GenZers and younger Millennials. Reaching this group effectively will require new strategies that take into account generational differences, from spending behaviors and financial anxieties to outlooks on new tech, sustainability, and family. Insurers will be looking to build out these strategies even more in the coming years, deploying channel and messaging blueprints that speak to the unique values of this young cohort.

Let’s Get Digital
As insurers grapple with both elevated levels of consumer shopping and profit concerns, they have turned their attention towards digital channels in a bid to attract new prospects while not breaking the bank. As technologies such as generative AI allow for more sophisticated consumer targeting, expect brands to deploy a truly omnichannel approach to their marketing going forward, leveraging multiple avenues to engage with customers accustomed to digesting content across various channels.

These trends are the result of in-depth research and conversation among Comperemedia’s analysts to gain a comprehensive perspective on the momentum and forecast of the industry in the coming year.

Each is also supported by Mintel’s library of consumer research, global insights from Mintel Trends, and the expansive marketing activity monitored by Comperemedia.

Meet the presenter
Kendall Gadie
Associate Director, Comperemedia
Kendall Gadie manages Comperemedia’s insurance insights. He provides omnichannel marketing analysis and competitive insights for some of the largest brands across P&C, Life, and Health in the U.S. and Canada. Kendall joined Comperemedia in 2021 and has more than a decade of insurance experience, with roles in underwriting, competitive intelligence, and strategy.

Related Mintel events

EMEA Food and Drink Ingredients, Flavours and Fragrances
2024 Global Food and Drink Trends
On-demand Hayes, United Kingdom

Wabel Summit 2024, London

Join us at the Wabel Summit on June 19, 2024, where expert Ayisha Koyenikan, Director of Mintel Food and Drink, will take center stage and deep dive into Mintel’s 2024 Global Food & Drink Trends, offering thought-provoking yet realistic predictions about what consumers will crave over the coming years.

Food and Drink
Ingredientscape AI
On-demand Online

[Webinar] The Future Of Ingredients At Your Fingertips With Ingredientscape AI (APAC)

In this webinar, our experts Yunn Lim,Consumer Lifestyle analyst, South APAC and Murtaza Bakir, General Manager, South APAC, will showcase how Ingredientscape will change your innovation process and highlight some of the compelling insights that Mintel’s analysts have uncovered since the launch of this new tool.

EMEA Food and Drink
[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe
On-demand Online

[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe

Join us as we explore the current economic challenges impacting the Nordics and the impact of the cost of living…

Americas Technology
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – Americas
On-demand Online

Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – Americas

Anand Modha, Product Manager for Platform Experience, and Ben Dietz, President of the Americas, personally guide you through a dynamic…

EMEA Technology
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – EMEA
On-demand Online

Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – EMEA

Anand Modha, Product Manager for Platform Experience, and Karen Dowse, Senior Vice President for EMEA Commercial, personally guide you through…

EMEA Household
[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA
On-demand Online

[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA

Embark on a journey through the latest evolutions in Household Care trends for 2024, where we unravel the shifting dynamics,…

Advertising and Marketing Americas Insurance
SIR Annual Conference 2024
On-demand Boston, United States

SIR Annual Conference 2024

Join Kendall Gadie, Comperemedia's Associate Director of Insurance Research, as he joins the "Gen Z Panel" at the SIR Annual Conference in Boston, MA.

Food and Drink
Webinar: 2024 Health and Nutrition Trends for Women – South APAC
On-demand Online

Webinar: 2024 Health and Nutrition Trends for Women – South APAC

In this webinar session, she unveiled the following trends for women consumers: - Consumers struggling with irregular periods - Consumers preparing for pregnancy - Consumers struggling with menopausal body changes