On-demand webinar: What consumers feel and fear about AI - a global perspective

  • Advertising and Marketing
  • EMEA
  • Technology
On-demand
Online event

What consumers feel and fear about AI – A global perspective: Headlines in the media range from treating AI as humanity’s salvation to the first step towards our own extinction, and consumer sentiment reflects this extreme uncertainty.

In this free webinar, Jan explores how consumers feel about the advent of AI in different areas of life – from AI-assisted search to AI-generated advertising and media content – and what brands need to consider when seeking to connect with consumers in the next era of AI.

Meet our analyst
Jan Urbanek
Senior Research Analyst – Consumer Technology
Jan joined Mintel in 2020, writing about consumer and market trends in the German consumer technology sector. During his studies, he gained practical experience in quantitative and qualitative market research and in the marketing of electric vehicles. Jan holds a Master’s degree in Business Administration & Economics from TU Dortmund University.

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