Busting the Gen Z myths in Australia and New Zealand: What food and drink brands really need to know, to grow?
- Food and Drink
Gen Z (b.1997-2010) prioritize their health, are the most environmentally-friendly generation the world has ever seen, and have a mistrust of big brands. This is the narrative spread by the media and marketing agencies as well as a vocal minority of digital Gen Z activists.
But a closer inspection of the data shows these are myths and brands which take them too literally will struggle to grow. In this presentation, experienced food and drink thinker, Jonny Forsyth, looks at what Gen Z really prioritizes from food and drink brands, and how this understanding can drive growth for your brands.
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