Busting the Gen Z myths in Australia and New Zealand: What food and drink brands really need to know, to grow?

ANZ
Food and Drink

On-demand

Online event

Gen Z (b.1997-2010) prioritize their health, are the most environmentally-friendly generation the world has ever seen, and have a mistrust of big brands. This is the narrative spread by the media and marketing agencies as well as a vocal minority of digital Gen Z activists.

But a closer inspection of the data shows these are myths and brands which take them too literally will struggle to grow. In this presentation, experienced food and drink thinker, Jonny Forsyth, looks at what Gen Z really prioritizes from food and drink brands, and how this understanding can drive growth for your brands.

Meet the Presenters

Jonny Forsyth

Mintel Food and Drink Director

Having previously been responsible for researching and writing all of Mintel’s UK drinks reports, Jonny now works as a Mintel Food and Drink Director. He brings more than ten years of experience working in the marketing industry, with roles at Starcom Mediavest, AB-Inbev, and Trinity Mirror. He holds an MSc in Business Psychology from the University of Nottingham Business School.

Shelley McMillan

Head of Consulting, South APAC

Shelley joined Mintel in 2017. Previously she has worked at Nestlé, General Mills and Associated British Foods in marketing, managing brand strategy and new product launches across multiple markets. She is also a qualified Food Technologist. At Mintel, she is responsible for the South APC Consulting team delivering customised consulting projects around client’s strategic innovation objectives. Over her career she has worked across multiple markets including Australia, New Zealand and EMEA.

Related Mintel events

EMEA Food and Drink Ingredients, Flavours and Fragrances

On-demand Online

[Webinar] The future of ingredients at your fingertips with Ingredientscape AI – EMEA

Join us for a webinar unveiling the latest innovation from Mintel, harnessing the power of AI. Ingredientscape is our groundbreaking new tool that will revolutionise the way you discover, analyse, and capitalise on ingredient trends... Register to learn more

Discover more

Americas Food and Drink Ingredients, Flavours and Fragrances

On-demand Online

[Webinar] The future of ingredients at your fingertips with Ingredientscape AI – Americas

Discover more

EMEA

On-demand Online

German Lifestyles 2024

Economic uncertainty and multiple global challenges are taking their toll on Germans, influencing the mood of the nation and spending…

Discover more

EMEA Food and Drink Ingredients, Flavours and Fragrances

On-demand Hayes, United Kingdom

Wabel Summit 2024, London

Join us at the Wabel Summit on June 19, 2024, where expert Ayisha Koyenikan, Director of Mintel Food and Drink, will take center stage and deep dive into Mintel’s 2024 Global Food & Drink Trends, offering thought-provoking yet realistic predictions about what consumers will crave over the coming years.

Discover more

Food and Drink

On-demand Online

[Webinar] The Future Of Ingredients At Your Fingertips With Ingredientscape AI (APAC)

In this webinar, our experts Yunn Lim,Consumer Lifestyle analyst, South APAC and Murtaza Bakir, General Manager, South APAC, will showcase how Ingredientscape will change your innovation process and highlight some of the compelling insights that Mintel’s analysts have uncovered since the launch of this new tool.

Discover more

EMEA Food and Drink