How brands can help consumers navigate the cost of living crisis

We are now more than a year and a half into the cost of living crisis, and consumer confidence is at levels that Mintel hasn’t seen since the aftermath of the financial crisis. Previously, higher earners had felt relatively insulated from the crisis, but increases in taxes and interest rates mean that confidence is weakening even among these more comfortable consumers.

However, there are still opportunities out there for brands. Our consumer confidence data suggest that sentiment has at least stabilised, and with a forecast £1.5 trillion of consumer spending over the course of 2023, brands can’t afford to just switch to defensive mode and attempt to wait out the recession.

In this on-demand webinar, our panel of experts discusses:

Join Mintel’s experts, Toby Clark (Director of EMEA Research), Jonny Forsyth (Director – Mintel Food & Drink), Neil Mason (Director of Retail Research) and Samantha Dover (Category Director Beauty & Personal Care), for a discussion on the ongoing impact of the cost-of-living crisis and how brands can help consumers navigate the cost of living crisis.