How brands can help consumers navigate the cost of living crisis

  • EMEA
  • Financial Services
  • Retail
Online event

We are now more than a year and a half into the cost of living crisis, and consumer confidence is at levels that Mintel hasn’t seen since the aftermath of the financial crisis. Previously, higher earners had felt relatively insulated from the crisis, but increases in taxes and interest rates mean that confidence is weakening even among these more comfortable consumers.

However, there are still opportunities out there for brands. Our consumer confidence data suggest that sentiment has at least stabilised, and with a forecast £1.5 trillion of consumer spending over the course of 2023, brands can’t afford to just switch to defensive mode and attempt to wait out the recession.

In this on-demand webinar, our panel of experts discusses:

  • How consumer sentiment is shaping up
  • How this slowdown will compare to previous times of economic disruption
  • The best ways for brands to deal with the current challenging environment

Join Mintel’s experts, Toby Clark (Director of EMEA Research), Jonny Forsyth (Director – Mintel Food & Drink), Neil Mason (Director of Retail Research) and Samantha Dover (Category Director Beauty & Personal Care), for a discussion on the ongoing impact of the cost-of-living crisis and how brands can help consumers navigate the cost of living crisis.

Meet the Presenters
Toby Clark
Director of EMEA Research
Toby has worked at Mintel for 15 years and leads the large team of researchers who produce over 500 business reports per year on UK and European market sectors. He also oversees Mintel’s quarterly reports covering consumer confidence and the state of the economy.
Jonny Forsyth
Director of Mintel Food & Drink
Jonny is an experienced global food and drinks analyst, creating thought leadership content on ‘big picture’ industry themes such as what Gen Z and the metaverse mean for food and drink. Jonny previously worked in insight roles for a major global brewer, an international media agency and national newspaper. He has appeared regularly in media outlets, such as CNBC and BBC, to discuss major industry news stories. Jonny holds an MSc in Business Psychology from the University of Nottingham.
Neil Mason
Director of Mintel Retail Research
Neil manages the teams that produce the European Retail Reports. Neil joined Mintel in 1995 and previously worked as Head of Fashion/Beauty and Personal Care/Household, and Head of UK Retail. Before joining Mintel, he worked in the food and publishing industries. He has a BSc in Business Studies/Marketing.
Samantha Dover
Category Director of Mintel Beauty & Personal Care
An accomplished researcher and analyst, Samantha has over 10 years’ experience producing engaging and insightful, data-led beauty and retail content, whilst also bringing research to life through media work, client collaborations and industry events. She is skilled at identifying emerging trends, changes in consumer behaviour and business opportunities.

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