Click the REGISTER button above to receive a copy of this webinar’s recording!This event took place on September 13, 2023.
Reclaiming My Hair in 2023 is an exclusive webinar based on Mintel’s 2023 Black Haircare report. Multicultural Consumer Insights Analyst, Courtney Rominiyi explained how black haircare consumers are taking control of their haircare needs.
This webinar focuses on the attitudes of Black consumers and their evolving perspectives on their haircare needs based on personal, social, and economic changes. We dive into the consumers’ haircare preferences for in-home care versus salon care and their shopping habits.
** If you have any questions regarding this webinar or would like access to the presentation slides, please reach out to your Account Manager or Client Success Manager!
Meet the presenter
Courtney Rominiyi
Multicultural Consumer Insights Analyst- Black Focus Consumers & Culture, Reports
Courtney I. Rominiyi is a Multicultural Consumer Insights Analyst here at Mintel. She brings seven years of research experience in numerous industries such as real estate, food and beverage, health and haircare. In her most recent role she was responsible for managing measurement and evaluation program insights for nutritional health education programs at a nonprofit organization. Courtney is skilled in identifying unique trends in segmented data and “making data relatable” to help organizations make the most of the insights she produces.
This presentation will seek to dispel some of the myths surrounding the cohort, which contend that older people are not interested in new products, are unhappy and unhealthy, and can be treated as one homogenous group. It will offer actionable takeaways for brands seeking to win in an increasingly aging world.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
At the same time, Southeast Asian (SEA) consumers’ preferences are evolving, with more attention on mental wellness, prevention and healthy ageing. Through this webinar, brands looking to grow in the health and wellness space will learn about supporting SEA consumers in a fast-paced environment, through the lens of Mintel’s Global Consumer data and insights, as well as Consumer Trends.