What does “value” mean now for Chinese consumers?
- Advertising and Marketing
In Mintel’s 2023 Global Consumer Trends, we explored 5 trends that shapes and impact consumer behavior, one of which is Intentional Spending: factors like flexibility, durability and sustainability will play increasingly important roles in consumers’ value equation.
But what is the true meaning of value for consumers now in China in a post-pandemic era? Price, function, flexibility or durability alone is not the only value that Chinese consumers are after now. They want a combination, they go far beyond the above factors: sustainability, environment-friendliness, individualization, even delivery. This holistic view goes well beyond the product to encompass the brand, and the company behind the brand, and what ‘value’ the company puts in (or takes out) from society.
Mintel’s APAC Trends Vice President, Matthew Crabbe, led the discussion and talked about the new values for Chinese consumers and what that means for brands and companies who want to grow in China market.
Related Mintel events
Mintel at 8th Beauty Innovation Days
If you weren’t able to attend the live sessions, you now have the exclusive opportunity to request access to the…
Webinar: Unlocking Insights: 2024 Household Care Trends – AMERS
Click the register button above to receive a copy of the recording! Embark on a journey through the latest evolutions…
A Review of Christmas 2023: UK Festive Season Outlook
Join us for an exclusive webinar led by Nick Carroll, Category Director of Retail Insights, as we delve into data and insights gathered after the 2023 holiday season. Discover invaluable information that will empower you to navigate challenges and seize opportunities through research-led strategies.
MarketEdge 2024 presented by DirectMail2.0
Join Comperemedia’s Associate Director of Marketing Strategy, Nicole Bond, for an inside look at the opportunity brands have to rethink their approach to direct mail.
The Hatchery: Consumer Trends Unwrapped
Join Lynn Dornblaser at the Hatchery's Feb 01 meeting, presenting during the event titled "Navigating the Future: Consumer Trends Unwrapped"
CEW – State of the Beauty Industry Report 2024
Trust in science is at an all-time high and is occurring at the same time as rapid technological advancements.
AFIA Pet Food Conference
Join Lynn Dornblaser at the AFIA's Jan 30 meeting presenting "Nourishing Companions: Emerging Trends in the Global Pet Food Market"
Join Jenny Zegler, Director, Food & Drink, at speaking at CiderCon 2024. Over three days, CiderCon® attendees can choose from 40 educational sessions about cidermaking and cider business, attend a specialty trade show with over 120 vendors, and sample cider from around the country and the world at the opening reception