What does “value” mean now for Chinese consumers?

Advertising and Marketing
Asia

On-demand

Online event

In Mintel’s 2023 Global Consumer Trends, we explored 5 trends that shapes and impact consumer behavior, one of which is Intentional Spending: factors like flexibility, durability and sustainability will play increasingly important roles in consumers’ value equation.

But what is the true meaning of value for consumers now in China in a post-pandemic era? Price, function, flexibility or durability alone is not the only value that Chinese consumers are after now. They want a combination, they go far beyond the above factors: sustainability, environment-friendliness, individualization, even delivery. This holistic view goes well beyond the product to encompass the brand, and the company behind the brand, and what ‘value’ the company puts in (or takes out) from society.

Mintel’s APAC Trends Vice President, Matthew Crabbe, led the discussion and talked about the new values for Chinese consumers and what that means for brands and companies who want to grow in China market.

Meet the Presenter

Matthew Crabbe

Mintel Vice President of Trends & Lifestyles, Asia-Pacific, Mintel

Having covered most consumer product and service markets in China at some point or other in the past 30 years, Matthew now focuses his time on divining the future of Asia-Pacific’s consumer trends. He takes a particular interest in the human story behind the rapid growth in Asia’s economy, and how such breakneck change is having an effect on its people, their lifestyles, society and communities. Having traveled to and lived in Asia regularly since the late 1980s, he has witnessed this change first hand, and has documented these changes within his research work.

Related Mintel events

ANZ Asia Food and Drink

On-demand , Australia

Mintel’s 2025 Food & Drink Trends : Australia & New Zealand

As consumers ourselves, we are complex beings who often act in inconsistent ways. We are capable of committing to one intention, but act in ways that clash with that intention. For example, a person might set a goal to eat more vegetables, but then pair a healthy salad with French fries…and a dessert.

Discover more

Asia

2025 Global Beauty and Personal Care Trends

On-demand Online

2025年：ビューティー&パーソナルケアトレンドオンラインセミナー【日本語字幕版】

本セミナーでは2025年、そしてその後数年に見られると予測される世界の美容・化粧品の消費者行動の変化についてご紹介します。

Discover more

EMEA Food and Drink

On-demand Online

[Webinaire français]: Quelles opportunités d’innovation liées aux évolutions démographiques en France?

Inscrivez-vous pour découvrir des insights exclusifs sur l'impact des tendances démographiques et sanitaires en France.

Discover more

Asia

On-demand Online

2025年：世界の食品・飲料トレンドオンラインセミナー【日本語字幕版】

消費者は複雑で、時に矛盾した行動をとる存在です。ミンテルの「2025年：世界の食品・飲料トレンド」では、消費者の行動や態度に影響を与えるパラドックスに注目しています。例えば、健康のために野菜をもっと食べようと目標を立てた人が、サラダと共にフライドポテトやデザートを注文するといった行動の矛盾などが挙げられます。

Discover more

EMEA Food and Drink

On-demand Online

2025 Global Food & Drink Trends Webinar | EMEA

Register today for an exclusive deep dive where we’ll uncover the key paradoxes shaping consumer behavior in the food and drink sector for 2025 and beyond.

Discover more

Asia

On-demand Online

[Webinar] 2025 Global Consumer Trends – South APAC

Join us in this webinar to find out more about what those trends mean for your brand and how it’s shaping your marketing and innovation strategies through 2025 and beyond.

Discover more

Americas Insurance