Senior Research Analyst - Packaged Food, China

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and customized insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

We are looking for a Senior Research Analyst specializing in the Packaged Food category to join the China Insights Team. This opportunity will offer you the chance to develop your own expertise and be the thought leader in the packaged Food industry, with the opportunity to influence the world’s largest consumer brands and advertising agencies.

 

What you will be doing

1. Publishing in-depth reports combining market research and consumer insights:

  • Publish 6-7 China Reports a year covering a variety of consumer markets that demonstrate Mintel’s expertise in the subject field
  • Independently lead the workflow of China Reports including questionnaire design, data analysis, and report writing
    • Mintel China Reports helps our clients identify future opportunities by understanding what Chinese consumers want and why; it also helps to foresee the trends and innovations on a local and global value
  • Write 4-5 pieces of Trending in China content a year under the supervision of research director
    • Mintel Trending in China tackles the consumer goods market from a more product-focused angle, combining with the overall changes in the product side, which aims to sort out the current needs and pain points of consumer categories
  • Gather primary and secondary data relevant to each market, and work with Research Directors to develop accurate market, company, and segmentation data
  • Build relationships with industry contacts to understand the key issues influencing consumers, innovation, and company strategy, identifying the most relevant issues to explore in consumer research
  • Review Mandarin translation of global market and product trend insight content, making sure we use professional and proper terminologies that resonate with local (mandarin-speaking) clients

2. Representing Mintel and delivering client work

  • Handle client service requests related to the subject field
  • Support the commercial team to proactively share Mintel’s insights with clients & prospects in face-to-face meetings
  • Promote Mintel’s brand in the marketplace by supporting marketing and PR activities such as media interviews

 

Who we are looking for

  • Insights-led and business acumen: You have strong analytical skills and a critical thinking mindset, which allows you to develop insights from observations and data analysis that have meaningful business implications
  • Food addict who is observant and sensitive to the market: You have a strong interest, the patience to study, and ideally the expertise in the packaged food industry. You enjoy spotting trends and innovations that are emerging in the categories and are willing to try out new launches to get first-hand experiences.
  • Naturally curious: You are naturally curious and great at navigating internal and external data, asking second and third-level questions to see the patterns behind data to craft expert analysis to be used in a business setting.
  • Market researcher: You should have at least 3 years of experience in the market or consumer research, marketing, or consulting role and proven expertise in a cross-category mindset, ideally accumulated from the industry/client side
  • Organized and time management: You have good organizational and planning skills and the ability to work under pressure and meet deadlines
  • Good writing skills in Chinese and English: You have solid business writing skills and an aesthetic in wording and writing. The experience in writing long articles/essays/reports is a plus.
  • Presentation and good storytelling: you feel comfortable to present in front of internal teams and clients
  • A good University degree and overseas experience is a plus

 

What We Offer

  • A culture that supports true collaboration whilst embracing remote working. 
  • Flexible start time and end time.
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App. 
  • Beautifully designed offices foster collaboration and fun.

Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.

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