Senior Research Analyst - Packaged Food, China

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and customized insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

We are looking for a Senior Research Analyst specializing in the Packaged Food category to join the China Insights Team. This opportunity will offer you the chance to develop your own expertise and be the thought leader in the packaged Food industry, with the opportunity to influence the world’s largest consumer brands and advertising agencies.

What you will be doing

1. Publishing in-depth reports combining market research and consumer insights:

• Publish 6-7 China Reports a year covering a variety of consumer markets that demonstrate Mintel’s expertise in the subject field
• Independently lead the workflow of China Reports including questionnaire design, data analysis, and report writing
  • Mintel China Reports helps our clients identify future opportunities by understanding what Chinese consumers want and why; it also helps to foresee the trends and innovations on a local and global value
• Write 4-5 pieces of Trending in China content a year under the supervision of research director
  • Mintel Trending in China tackles the consumer goods market from a more product-focused angle, combining with the overall changes in the product side, which aims to sort out the current needs and pain points of consumer categories
• Gather primary and secondary data relevant to each market, and work with Research Directors to develop accurate market, company, and segmentation data
• Build relationships with industry contacts to understand the key issues influencing consumers, innovation, and company strategy, identifying the most relevant issues to explore in consumer research
• Review Mandarin translation of global market and product trend insight content, making sure we use professional and proper terminologies that resonate with local (mandarin-speaking) clients

2. Representing Mintel and delivering client work

• Handle client service requests related to the subject field
• Support the commercial team to proactively share Mintel’s insights with clients & prospects in face-to-face meetings
• Promote Mintel’s brand in the marketplace by supporting marketing and PR activities such as media interviews

Who we are looking for

• Insights-led and business acumen: You have strong analytical skills and a critical thinking mindset, which allows you to develop insights from observations and data analysis that have meaningful business implications
• Food addict who is observant and sensitive to the market: You have a strong interest, the patience to study, and ideally the expertise in the packaged food industry. You enjoy spotting trends and innovations that are emerging in the categories and are willing to try out new launches to get first-hand experiences.
• Naturally curious: You are naturally curious and great at navigating internal and external data, asking second and third-level questions to see the patterns behind data to craft expert analysis to be used in a business setting.
• Market researcher: You should have at least 3 years of experience in the market or consumer research, marketing, or consulting role and proven expertise in a cross-category mindset, ideally accumulated from the industry/client side
• Organized and time management: You have good organizational and planning skills and the ability to work under pressure and meet deadlines
• Good writing skills in Chinese and English: You have solid business writing skills and an aesthetic in wording and writing. The experience in writing long articles/essays/reports is a plus.
• Presentation and good storytelling: you feel comfortable to present in front of internal teams and clients
• A good University degree and overseas experience is a plus

What We Offer

• A culture that supports true collaboration whilst embracing remote working. 
• Flexible start time and end time.
• Blended (office/home) approach to work.
• Approach to personal development where we encourage individuals to grow and share what they’ve learned.
• Social events, both within the department and across the company.
• Generous annual leave and wider circle employee benefits.
• Additional one day off to celebrate your birthday.
• Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
• Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
• Mental health and wellbeing support via Modern Health App. 
• Beautifully designed offices foster collaboration and fun.

Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.

（市场调研&消费者洞察）高级分析师-包装食品

【工作内容】

• 定期撰写并发布英敏特中国报告（综合性行业报告，6-7篇/年）及中国食品饮料趋势（新产品趋势报告，4-5篇/年）
• 在Line Manager（行业研究总监）的指导下，独立完成中国报告的周期项目：包括不限于根据市场洞察撰写消费者问卷，专家访谈，数据整理及分析，二手资料搜集，报告编写以及审核翻译
• 整合并灵活运用内外部信息，包括不限于食品饮料行业发展的最新动向（中国与全球市场）、一手数据分析以及二手市场资料，制定报告写作计划，梳理出具体的趋势和消费者洞察
• 负责深耕食品饮料品类的行业发展，积累行业知识，并能够独立对接与该领域相关的各类销售支持及市场活动
• 根据报告写作或客户需要，进行数据的收集、整理和筛选并撰写洞察报告
• 支持Line Manager（行业研究总监）的日常工作，参与行业峰会、客户分享会的内容筹备，提供食品饮料行业市场最新趋势与专业洞见

【要求】

• <教育背景>拥有良好的学历背景：国内985/211全日制本科或研究生毕业，食品科学与工程、社会学、心理学、市场营销、商业分析等相关专业；有海外留学或生活经历优先
• <工作经历>拥有3-5年食品饮料行业相关的工作经历，在食品工程、快消品产品创新、行业分析与消费洞察、市场营销等方面有至少2-3年的连续积累；有食品饮料行业R&D、咨询公司、市场研究公司、数据与营销服务公司等相关经历优先
• <语言要求>具备长篇中英文阅读和写作的素养和功力；中英文口语流利，能够进行日常商务交流与现场演讲
• <综合技能>良好的逻辑分析能力，对数据敏感，并擅长归纳总结；熟悉行业研究、消费者调研、专家访谈、电商数据分析或社媒聆听者优先
• <软性技能>良好的沟通和表达能力，愿意参与跨部门、跨团队协作；严谨细致，有自驱力，抗压能力强，能够在时间压力下交付高质量的输出

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