Trends Manager

  • Kuala Lumpur Federal Territory of Kuala Lumpur Malaysia

From fast answers to deep insights, Mintel has provided research and intelligence solutions to consumer-focused businesses for more than 50 years. With a combination of world-class syndicated tools and custom insight solutions, we are the eyes and ears in the markets that matter and the insights behind our clients’ next big idea.

We’re looking for a Trends Manager to join our syndicated research team and work alongside our Trends Analysts, editing and evaluating consumer trends content for our North and South American research teams. This content is the foundation for keeping our clients up-to-speed on product and marketing innovations in consumer goods markets.

The Trends Manager is a skilled writer and editor with a clear understanding of how society, culture, lifestyles and brand activity are developing, globally. This role is well-suited to a voracious reader who is eager to spend time evaluating and improving written content while making recommendations on new areas or topics to cover. 

Candidates will come to this role with 2-5 years of management experience in marketing, communication, data analysis and/or research with strong writing ability. Additionally, they will have excellent knowledge of business fundamentals to understand the implications of brand tactics. Candidates should have familiarity with syndicated market research and experience working on cross-functional teams, with the ability to attend occasional meetings with a global team outside of typical work hours (1-2 per month).

What You Will Be Doing:

  • Evaluating case studies: the primary job function will be evaluating and editing the brand case studies written by our Trends Analysts. The Trends Manager will ensure that each written piece is bold, backed by strong data, forward-looking and relevant to the Americas marketplace
  • Working with tech tools: using AI tools, translation software, project management and content management systems, the Trends Manager will play a critical role in the quality control process for content publication.
  • Collaborating with global analysts: this role will include partnering with Mintel subject-matter experts across the globe to ensure our content is compelling, useful and applicable to a range of categories, demographics and regions.
  • Managing culture and language translation: to cover the Americas region, the Trends Manager will need to understand the cultural nuances of North and South America and use translation tools to read and interpret market news from Spanish, Portuguese and English language outlets.
  • Supporting content innovation: we strive to continually create new types of content for our clients, from custom POVs to syndicated briefings. Trends analysts support this week and help shape these product changes.

Who We Are Looking For:

  •  A Thoughtful Leader: you are an experienced manager and are excited to help people early in their careers to grow and develop at Mintel. You are able to manage timelines, schedules and projects to ensure that content is published on time and at a high quality. 
  • A Great Communicator: you have extremely polished English-language verbal and written communication skills, and can clearly communicate ideas to readers in a straightforward way. You have a keen ability to edit and elevate written content to improve the ease of understanding for our readers.
  •  A Researcher: you have some experience within trends, insights, planning or marketing within an agency or on the client side. You have the ability to identify patterns in data, and understand what these patterns mean for consumers and brands.
  • A Collaborator: you encourage and develop internal relationships across our global teams. You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients' experience.
  • Detail-Oriented: you have excellent attention to detail and strong organizational skills. You are dedicated to quality, ensuring accuracy and efficiency in your work to elevate Mintel as a top consumer insights company.
  • Open to Change: you are eager to try new tools and new ways of working, including experimentation with AI, data tools, content management systems and project management software to enable streamlined workflows and quality output.
  • Globally Minded: you are interested in other countries and cultures and will enjoy the opportunity to immerse yourself in understanding the North and South American markets to bring a culturally specific perspective to our audience.
  • Copywriting experience will be an added advantage. 

What We Offer:

  • A culture that supports true collaboration whilst embracing remote working.
    Flexible start time and end time.
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App.
  • Beautifully designed offices foster collaboration and fun.
  • Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace.

Mintel is an equal-opportunity employer that is committed to the strength of an inclusive workplace. 


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