✔ Reinventing the Lifestyle series to focus more on segmented discussions and creating a new Lifestyle - Attitudes and Trends series, which takes consumer behavior to a whole new level by looking at consumer attitudes towards sustainability, emerging culture, uncertainty, etc.

✔ Following market hotspots, the series explores "private domain traffic", "D2C retail", "luxury and digital", "middle-aged and elderly diet ", beauty "texture, form and fragrance trends" and many other new themes

✔ New respondents aged 50-59 years old were added to the entire series, providing a more comprehensive analysis of the needs of consumers in different age groups

✔ More detailed consumer demographic breakdowns available through our data books providing more detailed consumer research options

✔ Introduction of consumer personas for our food and beverage and beauty care series to accurately outline and analyze the needs and pain points of by specific target groups

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Automotive Reports


  • Car Aftermarket
  • Car Marketing and Retaling
  • Car Purchasing Process
  • Car Usage Habits
  • Lifestyles of Luxury Car Owners
  • New Energy Cars and Smart Cars
  • Beauty and Personal Care

        • Age Management Products
        • Attitudes Towards Prestige Beauty and Personal Care Products
        • Attitudes Towards Cosmetic Surgery
        • Baby Personal Care
        • Beauty Devices
        • Beauty Influencers
        • Bodycare
        • Beauty and Personal Care Ingredient Knowledge
        • Colour Cosmetics - Eye and Eyebrow
        • Color Cosmetics - Lip
        • Colour Cosmetics - Face
        • Facial Cleanser and Make Up Removal Products
        • Facial Masks

      • Fragrances
      • Hair Colourants and Styling Products
      • Haircare
      • Managing Skin Conditions
      • Men's Grooming Routine
      • Oral Care
      • Personal Care Products during Pregnancy
      • Soap, Bath and Shower Products
      • Suncare
      • Women's Facial Skincare
      • Young Beauty Consumers
    Beauty and Personal Care
    Chinese Consumer Finance market reports

    Consumer Finance

      • Consumer Spending Sentiment - H1
      • Consumer Spending Sentiment - H2


      • Beverage Blurring
      • Bottled Water
      • Consumption Habits of Alcoholic Drinks
      • Functional Drinks
      • Instant, Drip Bag and Pod Coffee
      • Plant-based Drinks
      • RTD Coffee
      • Sparkling Drinks
      • Tea Drinks
      • Western Spirits

    China Drinks Industry Reports
    Chinese food consumer markets


      • Breakfast Foods
      • Cheese
      • Consumer Snacking Trends
      • Cooking and Baking Habits
      • Cooking Oils
      • Festive Foods
      • Ice Cream

      • Instant Foods
      • Meal Replacements
      • Meat Snack
      • Milk and Dairy Beverages
      • Packaged Bakery Foods
      • Pet Foods
      • Plant-based food
      • Ready Meals
      • Sauces, Seasonings and Spreads
      • Sugar Confectionery
      • Yogurt


      • Bakery Houses
      • Hot Pot Dining
      • Menu Insights
      • Menu Insights - Tea Houses
      • On-premise Alcoholic Trends
      • On-Premise Coffee Consumption
      • Western-style Casual Dining

    Chinese restaurant and foodservice market reports
    Chinese consumer health market research

    Health and Wellbeing

      • Baby Supplementary Food
      • Diet for Healthy Aging
      • Gut Health Management
      • Health Supplements
      • Infant Milk Formula
      • Managing Emotional Wellbeing
      • Nutrition for Pregnancy
      • Nutrition Knowledge
      • The Fitness Consumer
      • Trends in Health and Wellness


      • Air Care
      • Dishwashing Products
      • Laundry and Fabric Care
      • Shopping for Household Cleaning Products

    Chinese household market research
    Lifestyle in China


      • Attitudes towards Home Living
      • Fan Economy
      • Lifestyles of Gamers
      • Marketing to Gen Z
      • Marketing to Men
      • Marketing to Modern Women
      • Marketing to Over-55s
      • Marketing to Pet Owners
      • Marketing to Young Families
      • The Chinese Consumer
      • Attitudes towards Emerging Culture
      • Attitudes towards Sustainability
      • Attitudes towards Uncertainties

    Lower Tier Cities

      • Beauty in Lower Tier Cities
      • Car Owners in Lower Tier Cities
      • Eating in Lower Tier Cities
      • Marketing to Young Parents in Lower Tier Cities
      • Social Life in Lower Tier Cities
      • Spending Habits in Lower Tier Cities
      • Usage of Appliances and Devices in Lower Tier Cities

    Lower Tier Cities in China market research
    Chinese luxury and fashion market research

    Luxury and Fashion

      • Attitudes towards Luxury
      • Attitudes towards Street Fashion
      • Digitalisation in Luxury
      • Gender-neutral Fashion
      • Sports and Fitness Wear
      • Women's Underwear Retailing


      • Beauty Retailing
      • Evolving Retailing Trends: Guochao
      • Experiential Retailing
      • Fresh Grocery Retailing
      • Mother and Baby Products Retailing
      • Online Shopping Festivals
      • Private Traffic: Direct-to-Consumer Retailing
      • Trends of Online Retailing

    Ecommerce in China
    Tech influencers in China

    Technology and Media

      • Attitudes towards Emerging Technology
      • Attitudes towards Personal Data Privacy
      • Digital Trends - 1H
      • Digital Trends - 2H
      • Gaming Trends
      • Mobile Phone and Integrated Apps
      • Smart Home
      • Social Media Apps
      • Technology Habits of Over-55s

    Travel and Lifestyle

      • Holidays Trends
      • Hotels
      • Leisure Time of the Young Families
      • Marketing to Young Travelers
      • Seniors' Leisure Time
      • The Outdoor Consumer

    Chinese Travel and Lifestyle industry

    Mintel Reports China
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