✔ Reinventing the Lifestyle series to focus more on segmented discussions and creating a new Lifestyle - Attitudes and Trends series, which takes consumer behavior to a whole new level by looking at consumer attitudes towards sustainability, emerging culture, uncertainty, etc.

✔ Following market hotspots, the series explores "private domain traffic", "D2C retail", "luxury and digital", "middle-aged and elderly diet ", beauty "texture, form and fragrance trends" and many other new themes

✔ New respondents aged 50-59 years old were added to the entire series, providing a more comprehensive analysis of the needs of consumers in different age groups

✔ More detailed consumer demographic breakdowns available through our data books providing more detailed consumer research options

✔ Introduction of consumer personas for our food and beverage and beauty care series to accurately outline and analyze the needs and pain points of by specific target groups



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Automotive Reports

Automotive

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  • New Energy Cars and Smart Cars
  • Beauty and Personal Care

        • Age Management Products
        • Attitudes Towards Prestige Beauty and Personal Care Products
        • Attitudes Towards Cosmetic Surgery
        • Baby Personal Care
        • Beauty Devices
        • Beauty Influencers
        • Bodycare
        • Beauty and Personal Care Ingredient Knowledge
        • Colour Cosmetics - Eye and Eyebrow
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      • Marketing to Young Parents in Lower Tier Cities
      • Social Life in Lower Tier Cities
      • Spending Habits in Lower Tier Cities
      • Usage of Appliances and Devices in Lower Tier Cities

    Lower Tier Cities in China market research
    Chinese luxury and fashion market research

    Luxury and Fashion

      • Attitudes towards Luxury
      • Attitudes towards Street Fashion
      • Digitalisation in Luxury
      • Gender-neutral Fashion
      • Sports and Fitness Wear
      • Women's Underwear Retailing

    Retail

      • Beauty Retailing
      • Evolving Retailing Trends: Guochao
      • Experiential Retailing
      • Fresh Grocery Retailing
      • Mother and Baby Products Retailing
      • Online Shopping Festivals
      • Private Traffic: Direct-to-Consumer Retailing
      • Trends of Online Retailing

    Ecommerce in China
    Tech influencers in China

    Technology and Media

      • Attitudes towards Emerging Technology
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      • Digital Trends - 1H
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