Mintel China Reports

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Market data

including size, segmentation, forecasts and market shares

Consumer research

compiled through clear and trusted methodologies

Strategic assessments

defining key forces driving industry change

Big issues per sector or demographic

with insightful analysis of the issues facing each industry or group of consumers

Culturally relevant trends

the market can tap info for growth


  • Car Aftermarket
  • Car Hire
  • Car Purchasing Process
  • Car Usage Habits
  • Connectivity in Automotive
  • Digital Marketing in Automotive
  • Luxury Cars
  • New Energy Cars
  • SUVs
  • Beauty & Personal Care

        • Attitudes Towards Anti-ageing Products
        • Attitudes Towards Beauty
        • Baby Personal Care
        • Beauty Devices
        • Body Care
        • Colour Cosmetics
        • Facial Masks
        • Facial Skincare

      • Feminine Hygiene
      • Fragrances
      • Hair Colourants and Styling Products
      • Haircare
      • Oral Hygiene
      • Soap, Bath and Shower Products
      • Sunscreen Products

    Consumer Attitudes & Trends

        • Attitude Towards Corporate Social Responsibility
        • Living in Lower Tier Cities
        • Marketing to Modern Families
        • Marketing to Outdoor Lovers
        • Marketing to Over-55s
        • Marketing to Subcultures
        • Marketing to University Students
        • The Chinese Consumer
        • Trends in Health and Wellness

    Consumer Finance

      • Attitudes Towards Credit
      • Consumer and Retail Banking
      • Consumer Attitude Towards Housing Needs
      • Consumer Spending Priorities (1H)
      • Consumer Spending Priorities (2H)

    Food & Drink

      • Baby Nutrition
      • Biscuits, Crackers and Cookies
      • Breakfast Foods
      • Chocolate Confectionary
      • Consumer Snacking Trends
      • Consumption Habits of Alcoholic Drinks
      • Gifting Foods
      • Health Supplements

      • Infant Milk Formula
      • Juice and Juice Drinks
      • Lactobacillus Beverage
      • Milk and Flavoured Milk
      • Nutrition for Pregnancy
      • Nuts and Seeds
      • Over-55’s Eating Habits
      • Plant-Based Diet

      • Premiumisation in Food and Drink
      • Purchase Food and Drinks for Children
      • Ready Meals
      • RTD Tea
      • Sauces and Seasoning
      • Chinese Style Cooking Habits - Coming soon!
      • Soft Drink Trends
      • Sports and Energy Drinks
      • Yogurt


      • Attitudes Towards Light Meals
      • Bakery House
      • Consumer Dining Habits
      • Menu Insights
      • On-Premise Coffee Consumption
      • Western-Style Fast Food

    Household Care

      • Cleaning the House
      • Dishwashing Products
      • Laundry and Fabric Care
      • Wet Tissues


      • Attitude Towards Luxury
      • Convenience Stores
      • Cultural and Creative Products Retailing
      • Fashion Retailing
      • Grocery Retailing
      • Home Accessories
      • Innovative Retailing
      • Large Home Appliances
      • Home Retailing - Coming soon!
      • New Retail
      • Small Household Appliances
      • Social Commerce

    Technology & Media

      • Attitudes Towards Emerging Tech
      • Attitudes Towards KOLs
      • Digital Advertising
      • Digital Media Consumption (News, E-Books)
      • Digital Media Consumption (Video)
      • Digital Trends (1H)
      • Digital Trends (2H)
      • Game Console
      • Health Technology
      • Mobile Apps
      • Online Gaming

    Travel & Leisure

      • Airlines
      • Cruises
      • Family Leisure
      • Marketing to Business Travelers
      • Marketing to Chinese Tourists
      • Night Life
      • Premium Hotels
      • Loyalty Programmes in Travelling - Coming soon!
      • Theme Parks and Amusement Parks
      • Themed Travelling

    Mintel China Reports
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    As Mintel grows in China, so does our investment in the market. And we’re happy to announce the addition of 15 NEW report titles in our 2019 series, which brings the total to over 100 reports!

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