Our Story

Our founders established the business in 1972 “to show how markets have become what they are and where they are likely to go”. A lot has changed in the 50 years since. But that ambition remains the same: to build the foundations of great market intelligence with robust data and expert insights.

We continue to empower our clients to understand the forces shaping their industries, providing innovative ideas and strategic recommendations that deliver business growth.

Mintel doesn’t just predict what’s next, we shape and define what is possible.

At Mintel, we go beyond the data. We are visionary partners, guiding brands to see and move beyond the now and shape the future rather than simply reacting to it. As innovators of possibility, we push boundaries, inspiring bold decisions and unlocking new opportunities. We help businesses redefine success, positioning them as industry leaders.

With Mintel, you don’t just keep up, you lead the way.

1972 – The first Market Intelligence report is published
1996 – Launch of Mintel GNPD
1997 – Mintel goes online
1998 – Chicago office is opened
1999 – Launch of Comperemedia
2000 – Sydney office is opened
2001 – The first US reports are published
2007 – Launch of Mintel GNPD IRIS
2008 – Shanghai office is opened
2008 – Tokyo office is opened
2008 – Launch of Beauty Innovation
2009 – Launch of Global Market Navigator
2010 – Launch of Mintel Food and Drink
2011 – Launches of Mintel Beauty and Personal Care
2012 – The first Chinese and Brazilian reports are published
2012 – Launch of Mintel Household and Personal Care
2012 – Mumbai, Singapore and Kuala Lumpur offices are opened
2013 – Launches of Mintel Reports Brazil
2013 – São Paulo office is opened
2013 – Launch of Mintel Futures
2014 – Launch of Mintel Reports Canada
2014 – Toronto office is opened
2015 – Munich office is opened
2015 – Launch of Mintel ePerformance
2016 – Launch of Mintel Purchase Intelligence
2016 – Seoul office is opened
2017 – Bangkok office is opened
2018 – Launch of Interactive Databooks
2018 – Launch of Mintel Reports India
2019 – Mintel increases product coverage to 86 markets
2019 – Mintel increases syndicated consumer research to 36 markets
2019 – Launch of Mintel Reports Germany and Mintel Reports Thailand
2019 – Düsseldorf office is opened
2019 – Launch of Comperemedia Omni
2019 – Mintel grows to more than 1000 employees globally
2020 – Launch of COVID-19 consumer research
2020 – Launch of Mintel Global Consumer
2021 – Launch of Mintel Reports Japan
2021 – Launch of Mintel’s Employee Resource Groups
2022 – Launch of Mintel Data Integration
2022 – Mintel turns 50!
2023 – Launch of Mintel Leap
2024 – Launch of Mintel Spark