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The events of 2020 caused a fundamental reset in human behaviour. Recognising this transformation, Mintel’s 2021 Global Food and Drink Trends are inspired by recent shifts in consumer purchases and attitudes across industries. Through collaboration with consumer analysts and insights from Mintel Trends, a global team of food and drink experts have identified new opportunities in line with three of the Mintel Trend Drivers: Wellbeing, Value, and Identity.

In 2021 and beyond, expect food and drink companies to create mental and emotional wellbeing solutions, deliver on new value needs, and use brands to celebrate people’s identities.

Feed The Mind
Innovative food and drink formulations will offer solutions for mental and emotional wellbeing that will create a new foundation for healthy eating.

Quality Redefined
Brands will be challenged to respond to new definitions of trust, quality, and ‘essential’.

United By Food
Food and drink brands can balance a person’s need to feel unique and special with the desire to be part of communities of like-minded individuals.

Download the full report to discover:

  • NOW: Opportunities for food, drink, and foodservice industries worldwide to act upon in the next 12 months.
  • NEXT: Recommendations for actions to take as these predictions unfold throughout the next decade.
  • FUTURE: How the future-looking timeline intersects with Mintel’s 2030 Global Food and Drink Trends.

As the experts in what consumers want and why Mintel is best suited to accurately predict the future of consumer behaviour and what that means for companies and brands in the food, drink, and foodservice industries. Download the FREE 2021 Global Food and Drink Trends now for consumer insight, market expertise, and strategic recommendations to drive better business decisions faster – now and in the future.