The dual impact of the pandemic and soaring inflation fueling the cost of living means there’s a natural tendency for people to pay closer attention to their spending. Mintel research shows that Indians are seeking ways to save money on food/drink and rethinking the importance of beauty products.

When times are tough, brands need to focus on driving loyalty as consumer skepticism creeps in. Consumers are far more likely to trust brands they perceive as honest and transparent. This whitepaper explores the role of transparency in building consumer trust in today’s times, focusing on pricing, functionality and sustainability.

In this webinar session, Mintel’s expert analysts discuss:

The role of transparency in building consumer trust in today’s times, focusing on pricing, functionality and sustainability
How consumer spending priorities and sentiment have changed in response to inflationary pressures and geopolitical events
The three dimensions of transparency and how these apply to food and drink as well as beauty and personal care brands
Practical recommendations for brands to approach transparency and maintain their competitive advantage in today’s times

If you want to find out more or have specific questions about the Indian consumer landscape, get in touch with us today.

Meet the Presenters

Rushikesh Aravkar

Associate Director, Consumer Reports South APAC (India and Thailand), Food and Drink

Tanya Rajani

Senior Beauty and Personal Care Research Analyst, India

Saptarshi Banerjee

Senior Lifestyle Research Analyst, India

Advertising and Marketing
Asia

On-demand

Webinar

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