Building Consumer Trust Through Brand Transparency
- Asia
- Retail
The dual impact of the pandemic and soaring inflation fueling the cost of living means there’s a natural tendency for people to pay closer attention to their spending. Mintel research shows that Indians are seeking ways to save money on food/drink and rethinking the importance of beauty products.
When times are tough, brands need to focus on driving loyalty as consumer skepticism creeps in. Consumers are far more likely to trust brands they perceive as honest and transparent. This whitepaper explores the role of transparency in building consumer trust in today’s times, focusing on pricing, functionality and sustainability.
In this webinar session, Mintel’s expert analysts discuss:
- The role of transparency in building consumer trust in today’s times, focusing on pricing, functionality and sustainability
- How consumer spending priorities and sentiment have changed in response to inflationary pressures and geopolitical events
- The three dimensions of transparency and how these apply to food and drink as well as beauty and personal care brands
- Practical recommendations for brands to approach transparency and maintain their competitive advantage in today’s times
If you want to find out more or have specific questions about the Indian consumer landscape, get in touch with us today.
Related Mintel events
![[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe](https://www.mintel.com/app/uploads/2024/03/Navigating-the-cost-of-living-crisis-what-the-Nordics-can-learn-from-Europe-Landing-page-2000x600-1-70x70.png)
[Webinar] Navigating the cost of living crisis: what the Nordics can learn from Europe
Join us as we explore the current economic challenges impacting the Nordics and the impact of the cost of living…
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – Americas
Anand Modha, Product Manager for Platform Experience, and Ben Dietz, President of the Americas, personally guide you through a dynamic…
Webinar: Navigating Tomorrow’s Trends: An AI-powered Journey with Mintel Leap – EMEA
Anand Modha, Product Manager for Platform Experience, and Karen Dowse, Senior Vice President for EMEA Commercial, personally guide you through…
![[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA](https://www.mintel.com/app/uploads/2024/01/landing-page-households-2000x600-1-70x70.png)
[Webinar] Unlocking Insights: 2024 Household Care Trends — EMEA
Embark on a journey through the latest evolutions in Household Care trends for 2024, where we unravel the shifting dynamics,…
SIR Annual Conference 2024
Join Kendall Gadie, Comperemedia's Associate Director of Insurance Research, as he joins the "Gen Z Panel" at the SIR Annual Conference in Boston, MA.
Webinar: 2024 Health and Nutrition Trends for Women – South APAC
In this webinar session, she unveiled the following trends for women consumers: - Consumers struggling with irregular periods - Consumers preparing for pregnancy - Consumers struggling with menopausal body changes
Webinar: Unveiling Consumer Tastes: A Deep Dive into Food and Drink Trends in Southern Europe
Embark on a journey into the dynamic landscape of the food and drink industry in Southern Europe for 2024 and…
Mintel at 8th Beauty Innovation Days
If you weren’t able to attend the live sessions, you now have the exclusive opportunity to request access to the…
